The ⚛ Quantum Lounge
Industry news & market updates on marketing Data Collection,
Data Processing and Data Analysis by Commanders Act Experts.
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Our latest publicationUnveiling Modern Attribution: Key Strategy for Data Marketers
Understanding how customers interact with your brand across multiple channels is key to optimizing marketing performance. Data driven attribution has become an essential part of marketing strategy, enabling…
Older publications
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Make more margins with less budget, our solutions to prepare 2025!
With 2025 almost there, what are the main challenges of digital marketers? 2024 is a very challenging year for digital marketers. We can…
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Google’s Privacy Sandbox: Situation Report
For months now, the expected end of third-party cookies has been stirring up the digital marketing ecosystem, as it searches for credible alternatives.…
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Fall and rebirth: how Platform X is enabling a return to exhaustive data collection?
Disappearance of cookies, regulations: the collection of digital data has been under attack for several years, affecting decision-making processes and threatening the proper…
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6 questions on server-side data collection
The transition to server-side data collection is becoming the new collection standards, in response to the gradual disappearance of third-party cookies and e-privacy…
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Beyond third-party cookies, the issue of (anonymous) digital identity
After years of discussions, Google seems resigned to eliminate third-party cookies from Chrome (scheduled for October 2024). As the last of the major…
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What if you removed all the cookies from your website? Lessons from Sentry’s Journey
Removing cookies from a website sounds like the worst case scenario for marketers. However, that is what is really coming ahead. So, why not…
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The end of third-party cookies – What impact on your marketing campaigns?
In the early days of digital marketing, everything was measurable. But over time, a number of factors have made access to data increasingly…
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Is it possible to reconcile media budget optimisation and performance?
Against a backdrop of economic uncertainty, budgets are under increasing pressure, and digital teams are being challenged on a daily basis to improve…
