The ⚛ Quantum Lounge
Industry news & market updates on marketing Data Collection,
Data Processing and Data Analysis by Commanders Act Experts.
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Our latest publicationCentralizing Marketing Campaign Data
Bringing all your digital campaign data together is a cornerstone of any effective marketing strategy. Today’s marketing is either data-driven—or it doesn’t exist. It relies on the ability…
Older publications
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Server-side tracking vs Client-side tracking
Understanding Tracking techniques and their utility for Businesses Data collection and tracking have been integral parts of digital marketing since the very beginning.…
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What happens after a Google search ?
An intriguing study published by Rand Fishkin of the research firm Sparktoro sheds light on user behavior after conducting a Google search. In…
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Everything you need to know about Google Consent Mode V2
What is Google’s Consent Mode v2? Consent Mode is a Google tool that enables conversions linked to Google Ads campaigns to continue to…
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Make more margins with less budget, our solutions to prepare 2025!
With 2025 almost there, what are the main challenges of digital marketers? 2024 is a very challenging year for digital marketers. We can…
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Google’s Privacy Sandbox: Situation Report
For months now, the expected end of third-party cookies has been stirring up the digital marketing ecosystem, as it searches for credible alternatives.…
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Fall and rebirth: how PlatformX is enabling a return to exhaustive data collection?
Disappearance of cookies, regulations: the collection of digital data has been under attack for several years, affecting decision-making processes and threatening the proper…
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6 questions on server-side data collection
The transition to server-side data collection is becoming the new collection standards, in response to the gradual disappearance of third-party cookies and e-privacy…
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Beyond third-party cookies, the issue of (anonymous) digital identity
After years of discussions, Google seems resigned to eliminate third-party cookies from Chrome (scheduled for October 2024). As the last of the major…
