Your first-party data is worth more than your media budget
40% of digital advertising spend never reaches its target. Meanwhile, companies that structure their first-party data collection report revenue growth 2.9 times…
Cookie Scanner: When Real-Time Monitoring Replaces Automated Audits
Every week, new, undeclared cookies appear on your digital properties. Traditional crawlers don’t see them. Commanders Act has designed a scanner that…
Centralizing Marketing Campaign Data
Bringing all your digital campaign data together is a cornerstone of any effective marketing strategy. Today’s marketing is either data-driven—or it doesn’t…
Privacy Barometer 2025
Privacy Barometer : check out our 2025 Edition True to our style, we present the Privacy Barometer 2025: an overview of consent…
Cookie Crawler : what is it and why is it useful ?
What is a Cookie Crawler? A cookie crawler is a tool used to examine, analyze, and extract information about cookies present on…
End of Third-Party Cookies: Stay on track even after Google’s decision
After years hesitating and attempting to find the best option, Google decided to keep supporting third-party cookies in Chrome. Only adding a…
What is Server-side tracking vs Client-side tracking
Understanding Tracking techniques and their utility for Businesses Data collection and tracking have been integral parts of digital marketing since the very…
Everything you need to know about Google Consent Mode V2
What is Google’s Consent Mode v2? Consent Mode is a Google tool that enables conversions linked to Google Ads campaigns to continue…
Google’s Privacy Sandbox: Situation Report
For months now, the expected end of third-party cookies has been stirring up the digital marketing ecosystem, as it searches for credible…
Fall and rebirth: how PlatformX is enabling a return to exhaustive data collection?
Disappearance of cookies, regulations: the collection of digital data has been under attack for several years, affecting decision-making processes and threatening the…
6 questions on server-side data collection
The transition to server-side data collection is becoming the new collection standards, in response to the gradual disappearance of third-party cookies and…
