End of Third-Party Cookies: Stay on track even after Google’s decision
After years hesitating and attempting to find the best option, Google decided to keep supporting third-party cookies in Chrome. Only adding a…
What is Server-side tracking vs Client-side tracking
Understanding Tracking techniques and their utility for Businesses Data collection and tracking have been integral parts of digital marketing since the very…
Fall and rebirth: how PlatformX is enabling a return to exhaustive data collection?
Disappearance of cookies, regulations: the collection of digital data has been under attack for several years, affecting decision-making processes and threatening the…










