The ⚛ Quantum Lounge
Industry news & market updates on marketing Data Collection,
Data Processing and Data Analysis by Commanders Act Experts.
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Our latest publicationCommanders Act MCP Server: analyze your marketing data with Claude or ChatGPT
Understand your tracking, explain a drop in conversions or spot new activation opportunities, simply by asking your AI assistant a question. That is what the Commanders Act MCP…
Older publications
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“AI ready” doesn’t happen by decree: what AI actually needs from a marketing infrastructure
By Michael Froment, CEO and Founder of Commanders Act For two years now, nearly every marketing software vendor has added “AI ready” to…
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Marketing infrastructure: the new strategic asset for CMOs
By Michael Froment, CEO and Founder of Commanders Act Marketing infrastructure has become the strategic asset nobody looks at… until it’s too late.…
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Customer data sovereignty: who really owns your data?
By Michael Froment, CEO and Founder of Commanders Act In 2012, a major American fashion brand had built a community of millions of…
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+30% more hits collected: what a first-party client-side infrastructure changes
Adblockers, ITP restrictions and CMP blocking all degrade the quality of your client-side data collection. But this isn’t inevitable: a first-party client-side infrastructure…
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How to improve your consent rate: key takeaways from our Privacy Barometer 2026
Consent figures are surprising, but not for the reasons you might think. Our Privacy Barometer 2026 reveals an encouraging paradox: when a user…
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EU Score: adtech sovereignty finally measurable
Cloud, large language models, messaging apps… The debate on European digital sovereignty is expanding to an ever-growing list of topics. It comes as…
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LiveRamp’s acquisition by Publicis: what the battle for the advertising identifier means for brands
By Michael Froment, CEO and Founder of Commanders Act On May 17, 2026, Publicis announced the acquisition of LiveRamp for $2.2 billion —…
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GDPR cookie audit: the DPO’s practical guide to detecting and fixing compliance issues
74% of DPOs work alone. That single figure captures the scale of the challenge they face in ensuring day-to-day cookie compliance. Here is…
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Your first-party data is worth more than your media budget
40% of digital advertising spend never reaches its target. Meanwhile, companies that structure their first-party data collection report revenue growth 2.9 times higher…
