Data collaboration isn’t new. It’s an old practice that just changed in nature and ambition.
By Michael Froment, CEO and Founder of Commanders Act Anyone who’s worked in the digital ecosystem for more than fifteen years has…
“AI ready” doesn’t happen by decree: what AI actually needs from a marketing infrastructure
By Michael Froment, CEO and Founder of Commanders Act For two years now, nearly every marketing software vendor has added “AI ready”…
Marketing infrastructure: the new strategic asset for CMOs
By Michael Froment, CEO and Founder of Commanders Act Marketing infrastructure has become the strategic asset nobody looks at… until it’s too…
What is Server-side tracking vs Client-side tracking
Understanding Tracking techniques and their utility for Businesses Data collection and tracking have been integral parts of digital marketing since the very…
Fall and rebirth: how PlatformX is enabling a return to exhaustive data collection?
Disappearance of cookies, regulations: the collection of digital data has been under attack for several years, affecting decision-making processes and threatening the…
6 questions on server-side data collection
The transition to server-side data collection is becoming the new collection standards, in response to the gradual disappearance of third-party cookies and…
Beyond third-party cookies, the issue of (anonymous) digital identity
After years of discussions, Google seems resigned to eliminate third-party cookies from Chrome (scheduled for October 2024). As the last of the…
What if you removed all the cookies from your website? Lessons from Sentry’s Journey
Removing cookies from a website sounds like the worst case scenario for marketers. However, that is what is really coming ahead. So, why…
The end of third-party cookies – What impact on your marketing campaigns?
In the early days of digital marketing, everything was measurable. But over time, a number of factors have made access to data…
Cookieless: why you should invest in first-party tracking
Cookieless – the end of third-party cookies – is encouraging brands to turn to first-party tracking. With very tangible benefits in store.…
Server-side Migration: why proceed step by step
Migrating to the server-side must be done gradually, partner by partner. The aim is to give yourself time to “test and learn”…
4 steps in preparation for server-side tag management
With the advent of Intelligent Tracking Prevention (ITP) updates from Apple and Google’s announcement to get rid of third-party cookies, server-side tag…
