The ⚛ Quantum Lounge
Industry news & market updates on marketing Data Collection,
Data Processing and Data Analysis by Commanders Act Experts.
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Our latest publicationMarketing infrastructure: the new strategic asset for CMOs
By Michael Froment, CEO and Founder of Commanders Act Marketing infrastructure has become the strategic asset nobody looks at… until it’s too late. Ten years ago, improving your…
Older publications
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Your first-party data is worth more than your media budget
40% of digital advertising spend never reaches its target. Meanwhile, companies that structure their first-party data collection report revenue growth 2.9 times higher…
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Cookie Scanner: When Real-Time Monitoring Replaces Automated Audits
Every week, new, undeclared cookies appear on your digital properties. Traditional crawlers don’t see them. Commanders Act has designed a scanner that uses…
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Centralizing Marketing Campaign Data
Bringing all your digital campaign data together is a cornerstone of any effective marketing strategy. Today’s marketing is either data-driven—or it doesn’t exist.…
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Privacy Barometer 2025
Privacy Barometer : check out our 2025 Edition True to our style, we present the Privacy Barometer 2025: an overview of consent rates…
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Road to Personalization : Improve Customer Experience
Personalized customer experiences have become a marketing imperative in today’s data-driven world. Customers now expect brands to tailor interactions to their needs –…
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Unveiling Modern Attribution: Key Strategy for Data Marketers
Understanding how customers interact with your brand across multiple channels is key to optimizing marketing performance. Data driven attribution has become an essential…
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10 reasons why server-side tracking is the way to go.
Table of contents In a constantly evolving digital environment, server-side tracking is becoming an increasingly popular choice. With new regulations and growing user…
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Cookie Crawler : what is it and why is it useful ?
What is a Cookie Crawler? A cookie crawler is a tool used to examine, analyze, and extract information about cookies present on websites.…
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End of Third-Party Cookies: Stay on track even after Google’s decision
After years hesitating and attempting to find the best option, Google decided to keep supporting third-party cookies in Chrome. Only adding a user…
