The ⚛ Quantum Lounge
Industry news & market updates on marketing Data Collection,
Data Processing and Data Analysis by Commanders Act Experts.
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Our latest publicationOmnichannel performance measurement: why your dashboards are making you allocate budget backwards
Advertising investment is shifting toward digital while, in many sectors, final conversion still happens in person. Unsurprisingly, performance measurement struggles to keep up… A tour of the blind…
Older publications
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Customer data sovereignty: who really owns your data?
By Michael Froment, CEO and Founder of Commanders Act In 2012, a major American fashion brand had built a community of millions of…
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+30% more hits collected: what a first-party client-side infrastructure changes
Adblockers, ITP restrictions and CMP blocking all degrade the quality of your client-side data collection. But this isn’t inevitable: a first-party client-side infrastructure…
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How to improve your consent rate: key takeaways from our Privacy Barometer 2026
Consent figures are surprising, but not for the reasons you might think. Our Privacy Barometer 2026 reveals an encouraging paradox: when a user…
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EU Score: adtech sovereignty finally measurable
Cloud, large language models, messaging apps… The debate on European digital sovereignty is expanding to an ever-growing list of topics. It comes as…
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LiveRamp’s acquisition by Publicis: what the battle for the advertising identifier means for brands
By Michael Froment, CEO and Founder of Commanders Act On May 17, 2026, Publicis announced the acquisition of LiveRamp for $2.2 billion —…
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GDPR cookie audit: the DPO’s practical guide to detecting and fixing compliance issues
74% of DPOs work alone. That single figure captures the scale of the challenge they face in ensuring day-to-day cookie compliance. Here is…
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Your first-party data is worth more than your media budget
40% of digital advertising spend never reaches its target. Meanwhile, companies that structure their first-party data collection report revenue growth 2.9 times higher…
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Cookie Scanner: When Real-Time Monitoring Replaces Automated Audits
Every week, new, undeclared cookies appear on your digital properties. Traditional crawlers don’t see them. Commanders Act has designed a scanner that uses…
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Centralizing Marketing Campaign Data
Bringing all your digital campaign data together is a cornerstone of any effective marketing strategy. Today’s marketing is either data-driven—or it doesn’t exist.…
