The ⚛ Quantum Lounge
Industry news & market updates on marketing Data Collection,
Data Processing and Data Analysis by Commanders Act Experts.
-
Our latest publicationDigital Omnibus and cookies: what’s coming
Eleven months after it was unveiled, the “data and privacy” part of the Digital Omnibus is still under discussion. We sort out what already applies, what has broad…
Older publications
-
The 2026 US privacy compliance checklist for MarTech teams: audit your stack before it costs you
Disclaimer: this article is educational content, not legal advice. For anything that affects your business legally, consult qualified counsel. During our July 9…
-
“AI ready” doesn’t happen by decree: what AI actually needs from a marketing infrastructure
By Michael Froment, CEO and Founder of Commanders Act For two years now, nearly every marketing software vendor has added “AI ready” to…
-
Marketing infrastructure: the new strategic asset for CMOs
By Michael Froment, CEO and Founder of Commanders Act Marketing infrastructure has become the strategic asset nobody looks at… until it’s too late.…
-
Customer data sovereignty: who really owns your data?
By Michael Froment, CEO and Founder of Commanders Act In 2012, a major American fashion brand had built a community of millions of…
-
+30% more hits collected: what a first-party client-side infrastructure changes
Adblockers, ITP restrictions and CMP blocking all degrade the quality of your client-side data collection. But this isn’t inevitable: a first-party client-side infrastructure…
-
How to improve your consent rate: key takeaways from our Privacy Barometer 2026
Consent figures are surprising, but not for the reasons you might think. Our Privacy Barometer 2026 reveals an encouraging paradox: when a user…
-
EU Score: adtech sovereignty finally measurable
Cloud, large language models, messaging apps… The debate on European digital sovereignty is expanding to an ever-growing list of topics. It comes as…
-
LiveRamp’s acquisition by Publicis: what the battle for the advertising identifier means for brands
By Michael Froment, CEO and Founder of Commanders Act On May 17, 2026, Publicis announced the acquisition of LiveRamp for $2.2 billion —…
-
GDPR cookie audit: the DPO’s practical guide to detecting and fixing compliance issues
74% of DPOs work alone. That single figure captures the scale of the challenge they face in ensuring day-to-day cookie compliance. Here is…
