Marketing infrastructure: the new strategic asset for CMOs
By Michael Froment, CEO and Founder of Commanders Act Marketing infrastructure has become the strategic asset nobody looks at… until it’s too…
Customer data sovereignty: who really owns your data?
By Michael Froment, CEO and Founder of Commanders Act In 2012, a major American fashion brand had built a community of millions…
+30% more hits collected: what a first-party client-side infrastructure changes
Adblockers, ITP restrictions and CMP blocking all degrade the quality of your client-side data collection. But this isn’t inevitable: a first-party client-side…
How to improve your consent rate: key takeaways from our Privacy Barometer 2026
Consent figures are surprising, but not for the reasons you might think. Our Privacy Barometer 2026 reveals an encouraging paradox: when a…
GDPR cookie audit: the DPO’s practical guide to detecting and fixing compliance issues
74% of DPOs work alone. That single figure captures the scale of the challenge they face in ensuring day-to-day cookie compliance. Here…
Your first-party data is worth more than your media budget
40% of digital advertising spend never reaches its target. Meanwhile, companies that structure their first-party data collection report revenue growth 2.9 times…
Cookie Scanner: When Real-Time Monitoring Replaces Automated Audits
Every week, new, undeclared cookies appear on your digital properties. Traditional crawlers don’t see them. Commanders Act has designed a scanner that…
Centralizing Marketing Campaign Data
Bringing all your digital campaign data together is a cornerstone of any effective marketing strategy. Today’s marketing is either data-driven—or it doesn’t…
Privacy Barometer 2025
Privacy Barometer : check out our 2025 Edition True to our style, we present the Privacy Barometer 2025: an overview of consent…
Cookie Crawler : what is it and why is it useful ?
What is a Cookie Crawler? A cookie crawler is a tool used to examine, analyze, and extract information about cookies present on…
End of Third-Party Cookies: Stay on track even after Google’s decision
After years hesitating and attempting to find the best option, Google decided to keep supporting third-party cookies in Chrome. Only adding a…
What is Server-side tracking vs Client-side tracking
Understanding Tracking techniques and their utility for Businesses Data collection and tracking have been integral parts of digital marketing since the very…
