About Us

Owner of the Cookieless Marketing Data Platform

European tech scale-up whose mission is to cover all the needs of digital teams in marketing data management, from compliant data collection to data activation, with the goal of improving economic performance of sites and advertising campaigns.

A leader is marketing data technologies

With the Cookieless Marketing Data Platform, Commanders Act is the only European company to provide a unique set of tools helping digital teams to operate in a cookieless environment. From performance measurement to campaign optimization, from tag management to first-party user data activation, Commanders Act guarantees its customers with a full data ownership in the absolute respect of increasingly tightened regulatory constraints.

Founded at the dawn of the 2010s under the name TagCommander to help advertisers better manage their customer tracking systems, the company has maintained its technological leadership by integrating a unique Customer Data Platform feature and a Cookie Consent Management System. In 2022, Commanders Act vX took a major step forward in anticipating the inevitable death of cookies by setting up a fully server-side tracking, compliant with increasingly demanding regulations of internet users’ privacy.

This leading-edge technological expertise ensures the trust of more than 500 customers and 10,000 users worldwide and is recognized by Gartner and Forrester among the leading Customer Data Platforms.

With the acquisition, in October 2023, of the marketing analytics platform Adloop, Commanders Act is strengthening its ability to help advertisers improve the performance of their campaigns in a context of shrinking advertising budgets.

Our investors

XAnge

Founded in 2003, with offices in Paris, Munich and Berlin, XAnge Private Equity’s Innovation and Technology division invests in fast-growing companies of the digital, mobile, SaaS software and fintech areas. Active in France, Germany and Western Europe, XAnge is a multi-corporate fund with both industrial and financial LPs. Most recently XAnge Private Equity was one of the first investors in Neolane that was sold to Adobe in 2013.

Hi Inov

Hi Inov is the Venture Capital arm of Dentressangle Initiatives. Hi Inov targets growing technology companies in the areas of POS and SaaS software with a focus on online services, complex or niche e-commerce, digital media, the mobile Internet, and communication devices.

Fond Bpifrance Digital Ambition

Bpifrance Digital Ambition Fund targets midsized digital technology companies. With €300 million under management, it is funded by Caisse des Dépôts and managed by Bpifrance. Launched by the French State as part of its Future Investment Program, the fund co-invests in technology companies with strong potential for innovation and growth.