Beyond third-party cookies, the issue of (anonymous) digital identity
After years of discussions, Google seems resigned to eliminate third-party cookies from Chrome (scheduled for October 2024). As the last of the…
What if you removed all the cookies from your website? Lessons from Sentry’s Journey
Removing cookies from a website sounds like the worst case scenario for marketers. However, that is what is really coming ahead. So, why…
The end of third-party cookies – What impact on your marketing campaigns?
In the early days of digital marketing, everything was measurable. But over time, a number of factors have made access to data…
Cookieless: why you should invest in first-party tracking
Cookieless – the end of third-party cookies – is encouraging brands to turn to first-party tracking. With very tangible benefits in store.…
Activate audiences, improve KPIs and measure the performance of your campaigns
Last June, we concluded our series of webinars dedicated to Data Governance. If you were unable to attend our previous sessions, you…
Data governance: Manage and control your data assets while remaining compliant with regulations
On June 1st, François Labonne, Head of Professional Services, and Nicolas Naparty, Customer Success Accelerator at Commanders Act, hosted a webinar on…
How to reconcile data enrichment and consent?
“Too complex and too risky“. This is often the verdict that falls when, in a meeting, an acquisition manager suggests enriching the…
6 best practices to optimize your consent rates
When data is at the heart of companies’ concerns, the protection of personal data is at the heart of customers’ concerns. The…
Privacy Barometer 2023
We’re back with the 2023 edition of the Privacy Barometer based on almost 700 consent banners displayed by our customers! Discover the…
Server-side Migration: why proceed step by step
Migrating to the server-side must be done gradually, partner by partner. The aim is to give yourself time to “test and learn”…
End of free tracking: good news for the ecosystem?
For clients and partners alike, it’s a cold shower: recent developments in Google tools (Analytics, Looker Studio, Tag Manager) lead to paying…
