Server-side tracking vs Client-side tracking
Understanding Tracking techniques and their utility for Businesses Data collection and tracking have been integral parts of digital marketing since the very…
Fall and rebirth: how Platform X is enabling a return to exhaustive data collection?
Disappearance of cookies, regulations: the collection of digital data has been under attack for several years, affecting decision-making processes and threatening the…
6 questions on server-side data collection
The transition to server-side data collection is becoming the new collection standards, in response to the gradual disappearance of third-party cookies and…
Beyond third-party cookies, the issue of (anonymous) digital identity
After years of discussions, Google seems resigned to eliminate third-party cookies from Chrome (scheduled for October 2024). As the last of the…
What if you removed all the cookies from your website? Lessons from Sentry’s Journey
Removing cookies from a website sounds like the worst case scenario for marketers. However, that is what is really coming ahead. So, why…
The end of third-party cookies – What impact on your marketing campaigns?
In the early days of digital marketing, everything was measurable. But over time, a number of factors have made access to data…
Cookieless: why you should invest in first-party tracking
Cookielessness – the end of third-party cookies – is encouraging brands to turn to first-party tracking. With very tangible benefits in store.…
Server-side Migration: why proceed step by step
Migrating to the server-side must be done gradually, partner by partner. The aim is to give yourself time to “test and learn”…
4 steps in preparation for server-side tag management
With the advent of Intelligent Tracking Prevention (ITP) updates from Apple and Google’s announcement to get rid of third-party cookies, server-side tag…
Infographics – 10 misconceptions about Server-Side
Access the full article on the 10 myths about the Server-Side here.
The benefits of the Server-Side model
There are two ways to collect the signals that customers send out when visiting a website or using a mobile app. The…
Server-side: 10 myths debunked
In the wake of the cookieless era, the “server-side” model (i.e. server-based data collection) is steadily gaining traction among digital marketing teams…
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