Server-side tracking vs Client-side tracking
Understanding Tracking techniques and their utility for Businesses Data collection and tracking have been integral parts of digital marketing since the very…
The importance of data layer granularity in your TMS
Don’t be frightened by the rather technical and hardcore title of this post: data layer granularity is the starting point for optimising…
What is a tag?
In order to explain what a tag is it would be suitable to approach other topics first, such as data collection on…
What is Tag Management?
Tags are used to collect and distribute data to your web analytics tools, affiliation platforms and live chat solutions; they are also…
Europcar
Nathalie Feyte, Head of Digital Business Development, Europcar Group, talks about how tag management is helping her address the challenges of data…
Argus Group
Rémy Bertin, Audience und Monetisation Manager, und Cédric Cichowlas, Marketing Manager bei Groupe Argus, Spezialist für Kleinanzeigen im Automobilsektor, sprechen über Agilität…
Radio France
Michael Vuillaume of Radio France discusses how enterprise tag management has given it agility in managing its marketing cloud and exploiting its…
Yellow Pages
Alexandre Métier of Yellow Pages Canada reveals the strategic role of data collection in improving its services and ensuring its ongoing digital…
Marketing Agility
Our customers Disneyland Paris, Air France, Lagardère Active, and Radio France discuss tag management and how it has helped them in their marketing…
Online data collection: 6 musings from a privacy advocate
Q&A with Aurélie Pols, Pan-European Privacy & Digital Analytics Specialist; Co-Founder & Chief Visionary Officer, Mind Your Privacy. We caught up with…
