10 reasons why server-side tracking is the way to go.
Table of contents In a constantly evolving digital environment, server-side tracking is becoming an increasingly popular choice. With new regulations and growing…
End of Third-Party Cookies: Stay on track even after Google’s decision
After years hesitating and attempting to find the best option, Google decided to keep supporting third-party cookies in Chrome. Only adding a…
What happens after a Google search ?
An intriguing study published by Rand Fishkin of the research firm Sparktoro sheds light on user behavior after conducting a Google search.…
What solutions are there to replace third-party cookies?
While the end of third-party cookies is approaching, no solution seems yet to have really taken hold to replace them. Between the…
Le consentement est un réel enjeu marketing
Avis d’Expert par Michaël Froment Directeur et Co-fondateur De l’Europe à l’Amérique en passant par l’Asie, la gestion des données personnelles est…
How do you tackle ITP? Commanders Act has the answer
ITP, or Intelligent Tracking Prevention, is a feature that Apple has added to its Safari browser to protect web users’ personal data…
Discovering Insights : What can be learned through a Prediction Tree?
Let’s take an example with this Prediction tree generated on an ecommerce website: How to interpret it? Red represents a strong probability…
What’s more important: The money you have or the money you earn?
Generally speaking, teams are rather excited when they start trying out machine learning, AI, predictive analytics and algorithms that have the potential…
The evolution and convergence of data
When I first started to work in marketing back in the 90s, data was already seen as gold. We could use data…
CCT Consulting
Camille Chaudet of web analytics agency CCT Consulting talks about data quality and cross-channel insight trends currently being experienced by her clients.
Groupe Argus
Rémy Bertin, Audience and Monetisation Manager and Cédric Cichowlas, Marketing Manager at Groupe Argus, a specialist media and classified ads publisher, discuss…
