Resources
Discover a comprehensive array of guides and customer insights on data-driven strategies to optimize your digital ecosystem
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Customer story : Galeries Lafayette & PlatformX
Overhaul of data collection : the winning strategy of Galeries Lafayette to boost consent rate A renowned fashion leader with 130 years of…
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Google Consent Mode V2
As part of the Digital Marketing Act, Google is strengthening its consent solutions to offer users full compliance while ensuring continuity in the…
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Customer Story : Se Domicilier
Thanks to server-side, Se Domicilier optimises the marketing budget via its attribution tools by around 20% with Commanders Act. Se Domicilier, a Commanders Act…
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Clarins
Clarins has 20% additional deduplicated conversions thanks to Server-Side with Facebook CAPI A long-standing client of Commanders Act, Clarins was one of the…
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Customer Data Platform : data governance for marketing performance
White Paper – Customer Data Platform: data governance for marketing performance Over the last few years, companies have become increasingly aware of the…
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Facebook CAPI
Have you heard of Facebook CAPI? In an environment where tracking is becoming increasingly complex, advertising agencies need to use new tools to…
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A-Record
A-record is a first-party collection method that ensures the continuity of your digital marketing. How does it work? What are the benefits and…
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Google Enhanced Conversions
Google Enhanced Conversions, compatible with Commanders Act, is a feature that complements your conversion tags by sending first party data following a conversion…
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Data Quality Control
As part of the implementation of a Data Governance strategy, guaranteeing data quality is a prerequisite that requires standardisation and normalisation rules. With…
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