CDP: The new copilot of today’s marketer
CDP: The new copilot of today’s marketer How to collect and combine all your prospect and customer data? How to orchestrate your activations on an omnichannel scale? How … Continued
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Gartner CDP Market Guide 2018
- Customer Data Platform
How can you personalise the customer experience in an omni-channel world? Incorporate the entire customer journey in your client profile? Ensure your activation campaigns are globally consistent? And … Continued
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Booklet PRIVACY
- GDPR
Despite the GDPR (General Data Protection Regulation) coming into effect on 25th May 2018, many businesses are still not yet compliant.
Read more5 to ePrivacy!
- Performance marketing
How to prepare your Marketing for ePrivacy using using an integrated CMP-CDP?
Read moreHow to orchestrate your marketing around people – and not cookies
- Data services
- Performance marketing
And how a DMP can help you succeed?
Read moreFrom tag management to data matching
- Performance marketing
How to ensure your DMP is GDPR compliant?
Read moreAssemble the right team to achieve success: How you and your team can turn prospects into customers
- Affiliation
What do world-class football and efficient online marketing have in common?
Read moreTag Management pivotal to marketing agility
- Performance marketing
Commanders Act commissioned Forrester to carry out a study of digital marketing priorities at large financial services and retail organizations across France and Germany.
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