White Papers

CDP: The new copilot of today’s marketer

  • Customer Data Platform

CDP: The new copilot of today’s marketer How to collect and combine all your prospect and customer data? How to orchestrate your activations on an omnichannel scale? How … Continued

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Gartner CDP Market Guide 2018

  • Customer Data Platform

How can you personalise the customer experience in an omni-channel world? Incorporate the entire customer journey in your client profile? Ensure your activation campaigns are globally consistent? And … Continued

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Newsletter

Booklet PRIVACY

  • GDPR

Despite the GDPR (General Data Protection Regulation) coming into effect on 25th May 2018, many businesses are still not yet compliant.

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5 to ePrivacy!

  • Performance marketing

How to prepare your Marketing for ePrivacy using using an integrated CMP-CDP?

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How to orchestrate your marketing around people – and not cookies

  • Data services
  • Performance marketing

And how a DMP can help you succeed?

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From tag management to data matching

  • Performance marketing

How to ensure your DMP is GDPR compliant?

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Data Privacy

To Whom Does Data Belong—and to Whom Will It Belong in the Future?

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Assemble the right team to achieve success: How you and your team can turn prospects into customers

  • Affiliation

What do world-class football and efficient online marketing have in common?

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Tag Management pivotal to marketing agility

  • Performance marketing

Commanders Act commissioned Forrester to carry out a study of digital marketing priorities at large financial services and retail organizations across France and Germany.

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