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White Paper Data Governance - Download our White Paper to manage your data assets and activate your audiences.

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White Papers


Customer Data Platform : data governance for marketing performance

White Paper – Customer Data Platform: data governance for marketing performance Over the last few years, compan…

Discover our checklist to implement Data Governance easily!

Implementing data governance is not a simple matter. In addition to defining rules and standards that allow you to ma…

How to implement Data Governance in your organization?

White Paper – How to implement Data Governance in your organization? A large majority (62%) of marketers report…

White Paper – How do you prepare for the cookieless world?

And why the Server-Side model will become your greatest ally … and how to prepare for a cookieless world. Essen…

Time to invest in a Customer Data Platform

White Paper – Time to invest in a Customer Data Platform “Our tools give business users direct control of…

Gartner – Top Trends in Data and Analytics for 2021

According to Gartner, “by 2023, 60% of organizations will compose components from three or more analytics solutions t…

Personalisation: the favourite playground for CDP

White Paper: Personalisation : the favourite playground for CDP Personalising the Customer Journey to guarantee a hig…

Gartner – The State of Privacy and Personal Data Protection, 2020 – 2022

Gartner says, “Whether your organization works locally or operates globally, privacy regulations impact your de…

White Paper – Consent Management

Personal data management is receiving special treatment across the world, whether Europe, North America or Asia. Euro…

Playbook – Customer Data Platform

NBA playbooks are known for being incredibly detailed. They outline the athletic talent, teaching, tactical maneuvers…

Product Sheets


Product Sheet Google Consent Mode V2

As part of the Digital Marketing Act, Google is strengthening its consent solutions to offer users complete complianc…

Product Sheet Facebook CAPI

Have you heard of Facebook CAPI? In an environment where tracking is becoming increasingly complex, advertising agenc…

Product Sheet A-Record

A-record is a first-party collection method that ensures the continuity of your digital marketing. How does it work? …

Product Sheet Google Enhanced Conversions

Google Enhanced Conversions, compatible with Commanders Act, is a feature that complements your conversion tags by se…

Product Sheet Data Quality Control

When implementing a Data Governance strategy, ensuring data quality is a prerequisite that requires normalization and…

Product Sheet GA4 Proxyfication

Due to the detection of unregulated transfers of personal data, the European authorities have decreed the use of Goog…

Product Sheet Security

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Our new Commanders Act X platform powered by server-side, not only opens up new data collection opportunities, but al…
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