Breaking down barriers to improve customer experience and online & in-store sales
Promod is a French womenswear brand that runs 11 e-commerce sites in Europe, in addition to a worldwide network of stores, including 350 in France.
While Promod looks to optimise its online/in-store customer intelligence to refine marketing pressure, many online views conclude with in-store purchases, which continue to represent 90% of sales.
How to link online and in-store data to adjust marketing pressure, reattribute marketing budgets and offer customers the best possible experience?
Implement a DMP to optimise customer communication through data.
3 examples of projects made possible by the DMP:
TABLETS IN STORE
Voluntary entry of customer data to link in-store with online
Hard to track in-store sales following an abandoned cart
In-store identification of customer using loyalty card