White Paper Data Governance - Why is Data Governance so strategic in 2023 and how can a CDP support your program?
“If a DMP solution costs 5% of your marketing budget, adopt it immediately!”
Head of Acquisition,
Promod is a French womenswear brand that runs 11 e-commerce sites in Europe, in addition to a worldwide network of stores, including 350 in France.
While Promod looks to optimise its online/in-store customer intelligence to refine marketing pressure, many online views conclude with in-store purchases, which continue to represent 90% of sales.
How to link online and in-store data to adjust marketing pressure, reattribute marketing budgets and offer customers the best possible experience?
Implement a DMP to optimise customer communication through data.
3 examples of projects made possible by the DMP:
TABLETS IN STORE
Voluntary entry of customer data to link in-store with online
Hard to track in-store sales following an abandoned cart
In-store identification of customer using loyalty card