K&L Ruppert
15/01/2022 |
K&L Ruppert realises 5-figure cost savings through smarter conversion deduplication
Commanders Act’s responsiveness, flexibility and experience are decisive in helping us with our traffic management challenges.
Verena Graf – Online Marketing Director – K&L Ruppert
CHALLENGES
- Gain better insight into the customer journey, in particular the role of coupon and discount channels.
- Improve allocation of marketing spend.
- Eliminate unnecessary spend on duplicate conversion credits.
RESULTS
- Smarter deduplication process yields 5-figure cost savings annually.
- More reliable reporting: Variance between Web analytics and conversion reporting brought below 1% while preserving the full customer journey.
- Ability to clearly identify and favour those campaigns and channels that are delivering the most value.
- Vastly improved ease and speed of implementation of marketing tags.
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