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Home » Archives for Guido » Page 2

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Author: Guido

Home » Archives for Guido » Page 2

interview michael froment by la reclame cookieless

[La Réclame] Cookieless: “Only 20% of data will be accessible in the future”

08/10/2024
News

This article is a free translation of an original article published on La Réclame, author: Xuoan D.– Original article : Link Server-side…

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Gold Tier CMP Partner sarah interview

Commanders Act is a Google Gold Tier Partner for its CMP

08/10/2024
News

Google is always adapting to the newest legislative evolutions and often introduces new Privacy standards. Thus, consent management applications (CMPs) have to…

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third party cookies are sentenced to death but google saves them

End of Third-Party Cookies: Stay on track even after Google’s decision

08/10/2024
Enterprise Tag Manager, First-party Data Collection, The Quantum Lounge, Trends

After years hesitating and attempting to find the best option, Google decided to keep supporting  third-party cookies in Chrome. Only adding a…

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client-side vs server-side tracking which one is better

Server-side tracking vs Client-side tracking

16/09/2024
Enterprise Tag Manager, Client-side, Server-side, The Quantum Lounge

Understanding Tracking techniques and their utility for Businesses Data collection and tracking have been integral parts of digital marketing since the very…

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Demos – Private

04/09/2024
Private

Enterprise Tag Management – Demo Customer Data Platform – Demo

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What happens after a google search ?

What happens after a Google search ?

27/08/2024
Ad Optimization, Analytics, The Quantum Lounge, Trends

An intriguing study published by Rand Fishkin of the research firm Sparktoro sheds light on user behavior after conducting a Google search.…

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    • Entreprise Tag Manager
      Trusted First Party Data Collection

      Product Overview Streamline Customer Data Collection Transform, Enrich & Deliver Data Ensure Uninterrupted Data Quality

      Ad Optimization Platform
      Ad Optimization made easy with Adloop

      Product Overview Comprehensive Campaigns Data Hub Single Source of Truth Turn Ad Data into Actionable Insights

      Real-Time CDP
      Customer Profiling & Activation

      Product Overview Holistic View of Customers Centrally Manage Audience Segments Progressively Deploy Personalization Scenarios
  • Use Cases
    • Hot Topics

      Data Collection

      Deploying Server-Side & CAPIs GTM-ready Server-side Integration

      Ad Optimisation

      Data-driven Attribution Challenge Walled Gardens measurement

      Data Quality & Governance

      Extend life of cookies Better data with First Party

      Featured

      Ad Optimisation

      Centralising ad campaigns data Quick & easy dashboards

      Data Quality & Governance

      Leveraging Customer Data protection Improve loading time of mobile apps
  • Resources
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