From Tag Management to Data Matching

How to ensure your DMP is GDPR compliant?

  • May 2018: a new beginning for personal data
• Minimum time, maximum penalties 
• Renewed protection for individuals
• New responsabilities for businesses
• Privacy by design
• Accountability
• Pseudonymisation
 
  • Manage the consent lifecycle
• Requirement #1 | Oversee compliance
• Requirement #2 | Collect and categorise consent         
• Requirement  #3 | Supervise from end to end       
                             
  • Think Privacy by design throughout the entire DMP
• Record consent and actions taken                         
• Control storage and secure access                                       
• Minimise and pseudonymise data                                 
• Supervise data matching