Baromètre Privacy 2021
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Data governance: four key aspects
Manage the data lifecycle with clearly defined rules and roles, and harness the data to drive the company’s growth… that is basically…
Server-side tag management: what advantages does it offer?
The “server-side” tag management technique is nothing new. But at a time when browsers are subject to multiple constraints and personal data…
Data governance: a mission-critical challenge for marketing teams
Let’s face it, when it comes to data governance, the term alone promises plenty of headaches, especially since it is trailed by…
Server-side: “tagless” data collection and processing for faster and safer websites
Server-side tag management involves executing tags on the actual server, rather than on the browser. The upshot is that it reduces the…
Privacy Barometer 2020
Click here to compare with the Barometer 2019
GDPR: the right cookie governance policy involves keeping your tags under control
Protecting the personal data stored by cookies inevitably involves setting up best practices for how those data are collected. If there were…
Digital marketing in the age of GDPR and ePrivacy
The latest court ruling issued by the Court of Justice of the European Union (CJEU) on 1 October 2019 is loud and…
What strategies are available to improve the opt-in rate?
Opt-in rate optimization (consent rate) will long be a fixture on the to-do list for marketing directors. What is the course of…
How Google is planning to phase out third-party cookies
It was becoming somewhat of a recurring question in recent months: was Google going to follow Apple’s example with ITP by waging…
Interview with Dr. Jana Moser: Digital Marketing in the Age of GDPR and ePrivacy
Since 25 May 2018, the basic data protection regulation (GDPR) has been applied in the European Union in order to set limits…
