USe Case
Deploying Server-Side CAPIs
With the progressive deprecation of cookies, privacy regulations and protection of customer data, switching to Server-Side data collection is becoming a necessity.
Over 100 ready-to-use Server-Side destinations, including 17 CAPIs (Conversions APIs) are available on PlatformX for a quick & easy deployment.
Conversions
Join the 10,000 users of PlatformX
Quick & easy Set up
Benefits of Server-Side Destinations and Conversions API
An unprecedented alignment of business (feeding AI, preserving data capital), technical (cookies) and regulatory (privacy) factors is shaking up the way data is collected and distributed to the digital ecosystem.
Server-side data collection is becoming the norm, and it’s time to progressively shift from traditional client-side tags in order to continue collecting data and to maintain the economic performance of your campaigns.
Enterprise Tag Manager (part of PlatformX) enables over 5,000 sites to collect and send data securely via Server-Side. If you use Google Tag Manager, you can deploy Server-Side in GTM in a few clicks.
Set-up in Less than 15 min.
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First-party & Server-Side are ready to use
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Interested in Server-Side Data Collection?
Useful features
The strength of PlatformX for a secure, robust data collection
Client & Server-Side Destinations
Turnkey Server-Side destinations
Which Tag Manager can offer 1200+ destinations, of which 100+ are Server-Side destinations and 17+ are CAPIs (Google, Meta, Amazon, Tiktok, Snapchat …)? Quick and easy deployment.
Integration Tests
Easy Q/A capabilities
How much time do your teams or agencies spend on data testing? Save hours of work with our integrated testing tools: Live Event Inspector & Debug Mode
Data Quality
Continuous quality control
Websites & apps are constantly evolving. How can you ensure consistent data quality over time? Our Data Quality Dashboard & Custom Alerts functions automate continuous monitoring.
Carole Vinatier Gresta
SEO & Tracking Manager
Over the years, the team members have proven to be highly available for supporting our changes, and strong ties have developed between both companies.
Customers Opt-in
Iskander Daagi
Digital Marketing Deputy Manager
The Commanders Act CDP has enabled us to refine our customer knowledge and optimise our digital levers.
average basket
Paolo Rohr
Digital Director
We chose Commanders Act for the flexibility of its offer and the availability of its teams.
of conversions
Sébastien Cvetojevic
Chief Revenue Officer
