USe CASE
Extend Your First-party Cookies Lifetime
With the deprecation of third-party cookies, proprietary cookies (aka first-party cookies) have become essential for improving user interactions.
By extending their lifetime, campaigns are more effective and customer experience remains consistent.
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JOIN the 10.000 users of PlatformX
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How does PlatformX extend the lifetime of First-Party cookies? ?
While third-party cookies are bound to disappear sooner or later, First Party cookies are also subject to browser restrictions that limit their lifespan. Not to mention the influence of Ad Blockers.
PlatformX has developed feature to extend the lifetime of cookies, and even revive them if they have been deleted :
- Master ID creates a graph of First Party identifiers around a master ID given by PlatformX. The Master ID persists as long as a First Party cookie remains present in the user’s browser, multiplying the chances of identification.
- Phoenix: if one of the cookies in the graph has expired or disappeared, it is rewritten by the Phoenix feature and becomes available again.
By increasing the lifetime of cookies, you improve campaign targeting and personalized experiences.
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Cookie Lifetime extension
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SEO & Tracking Manager
Over the years, the team members have proven to be highly available for supporting our changes, and strong ties have developed between both companies.
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