Commanders Act Brings the First Party Tour to Italy: A Focus on Optimizing Media Budgets

This article was freely translated from the one published by Engage, with their authorization for re-use.

Commanders Act announces the return of the First Party Tour in Italy, with three events in Milan (February 18), Rome (February 19) and Naples (February 20) dedicated to media budget optimization in an evolving digital landscape.

In recent years, digital advertising has undergone profound transformations due to restrictions on the use of third‑party cookies and new privacy regulations. This scenario requires a rethinking of attribution strategies and the allocation of media budgets. The First Party Tour, explains Commanders Act, aims to provide practical tools to adapt to this new ecosystem—through expert contributions and real‑world case studies.

Key Topics Covered at the Event

The sessions will address major themes for digital marketing professionals:

• Strategies for optimizing media spend in a cookieless environment
• The importance of first‑party data and how to leverage it to maximize ROI
• Advanced attribution models and alternative methods for measuring campaign effectiveness
• Innovative approaches for managing and allocating media budgets across digital channels

The First Party Tour is designed to be practical and interactive, featuring sessions led by Commanders Act experts such as Michael Froment (CEO), Andrea Bovarini (International Business Director), Valentina Caro (Sales Manager South Europe), and Grazia Corsaro (Head of Professional Services).

This tour offers an opportunity to explore new perspectives and solutions in a time of significant change for the digital marketing industry. It is aimed at digital marketing professionals, advertisers, and decision‑makers interested in learning how to navigate this transition. In addition to the main presentations, attendees will be able to interact directly with Commanders Act consultants to delve into specific cases and find tailored solutions.

Attendance is free, but registration is required. For more information and to register for specific dates, don’t hesitate to ask !