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Better Ecommerce & Advertising Performance with First-party Data
With the slow deprecation of third-party cookies, First-Party data is at the heart of data activation and data enrichment for a better customer experience.
PlatformX streamlines 1st-party data collection, organization and delivery using strong Server-Side capabilities.
data
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How does First Party data collection generate better data quality?
An unprecedented alignment of business (feeding AI, preserving data capital), technical (cookies) and regulatory (privacy) factors is shaking up the way data is collected and distributed to the digital ecosystem.
With the gradual deprecation of third-party cookies, it is becoming increasingly difficult to identify users in the course of their various visits, which is detrimental to the targeting of campaigns and the personalization of user experiences.
First-party data collection enables a better cross-device users identification and more accurate user profiling, leading to improved targeting and more effective campaigns.
Along with Server-Side data delivery, First Party is becoming the new normal of a reliable, qualitative data collection.
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Useful features
The strength of PlatformX for a secure, robust data collection
Client & Server-Side destinations
Turnkey Server-Side destinations
Which Tag Manager can offer 1200+ destinations, of which 100+ are Server-Side destinations and 17+ are CAPIs (Google, Meta, Amazon, Tiktok, Snapchat …)? Quick and easy deployment.
Integration tests
Easy Q/A capabilities
How much time do your teams or agencies spend on data testing? Save hours of work with our integrated testing tools: Live Event Inspector & Debug Mode
Data Quality
Continuous quality control
Websites & apps are constantly evolving. How can you ensure consistent data quality over time? Our Data Quality Dashboard & Custom Alerts functions automate continuous monitoring.
Carole Vinatier Gresta
SEO & Tracking Manager
Over the years, the team members have proven to be highly available for supporting our changes, and strong ties have developed between both companies.
Customers Opt-in
Iskander Daagi
Digital Marketing Deputy Manager
The Commanders Act CDP has enabled us to refine our customer knowledge and optimise our digital levers.
average basket
Paolo Rohr
Digital Director
We chose Commanders Act for the flexibility of its offer and the availability of its teams.
of conversions
Sébastien Cvetojevic
Chief Revenue Officer
