White Paper Data Governance - Why is Data Governance so strategic in 2023 and how can a CDP support your program?
Improve your Data Governance with our CDP
In an increasingly constrained environment, defining standards that allox companies to remain compliant is essential. With Commanders Act X, address the issue of Data Governance under 5 pillars:
Control your end-to-end data sharing
Gain in productivity
Target your users precisely
Protect your organization
Improve your ROAS
Finer management of consents
Monitor your data in real time
Calculate the cost of the revenue generated
With the Customer Data Platform, guarantee the security of your customer data
In an increasingly regulated environment, Commanders Act X provides a secure framework for your data, which is hosted in Europe.
With enhanced accessibility protocols, and thanks to role and user management, as well as password management, you can keep control of who accesses what data with just a few clicks.
In case of a problem, access the backup of your logs and a back-up solution.
Stay compliant with GDPR regulations
With our GDPR compliant consent management solution, create and set up your banners with ease.
Keep control of your data: encrypt and anonymize the necessary data before transmitting it to your partners.
Build trust with your users: inform your customers about the data store and delete it permanently if requested.
Ensure data quality and integrity for better use
Data comes from multiple sources (CRM, website, mobile…), so defining standards becomes crucial to make the best use of this data.
With the Data Quality function, normalize and standardize your data according to your applications or reports.
Monitor in real time the quality of your data, be alerted of any erroneous data.
Commanders Act X allow you to integrate and reconcile multi-source data via API or through the source catalog.Providing your partners with clean data can be a time-consuming and cumbersome task, yet it is essential for your marketing effectiveness. The Data cleansing function allows you to automate the cleaning of your data.
Collect quality data related to consents, and send only the necessary data to your partners.
Make your customer data talk, segment and gain in efficiency!
Our Customer data Platform allows you to manage complex data models.
Orchestrate and activate yoru data via plug & play data pipelines, without calling on your IT teams!
Create more accurate segments by mixing different data types to improve activation and deployment of new use cases.
Evaluate the impact of your cross-channel campaigns
Marketing teams enjoy increased independence from IT teams, increased productivity, and can draw comprehensive analyses on the impact of their campaigns to ultimately improve their ROAS and optimize investments.
Avec Commanders Act vous profitez d’une plateforme nativement Server-Side, conçue pour l’ère du cookieless. De la gestion des consentements à l’orchestration de vos campagnes, Commanders Act garantit la continuité de votre marketing digital et une mise en œuvre agile. La plateforme propose des connecteurs Server-Side prêts à l’emploi avec un large éventail de partenaires (Meta, Google, Criteo, AT Internet, Kameleoon, AB Tasty…).
Nous étions face à des problématiques de configuration server-side, d’architecture ou encore de configuration des outils sur nos projets. Nous avons pu réaliser avec succès les projets souhaités notamment grâce à l’expertise, la réactivité et l’agilité des équipes Commanders Act.