Europcar
Nathalie Feyte, Head of Digital Business Development, Europcar Group, talks about how tag management is helping her address the challenges of data unification, audience activation and analytics in an international and cross-channel context.
Analytics
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Commanders Act launches JarvX, the new AI copilot to boost the marketing performance of digital teams -
How to reconcile data enrichment and consent?
CDP
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6 best practices to optimize your consent rates -
CMP Partner Program : Commanders Act obtains Google certification following announcement of new consent management requirements
Corporate
DATA
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How to use CDP at each stage of the customer lifecycle -
Commanders Act joins the CMP Partner program launched by Google in September 2022
