Privacy Barometer 2025
Privacy Barometer : check out our 2025 Edition True to our style, we present the Privacy Barometer 2025: an overview of consent…
Road to Personalization : Improve Customer Experience
Personalized customer experiences have become a marketing imperative in today’s data-driven world. Customers now expect brands to tailor interactions to their needs…
Unveiling Modern Attribution: Key Strategy for Data Marketers
Understanding how customers interact with your brand across multiple channels is key to optimizing marketing performance. Data driven attribution has become an…
Customer story : Galeries Lafayette & PlatformX
Overhaul of data collection : the winning strategy of Galeries Lafayette to boost consent rate A renowned fashion leader with 130 years…
Commanders Act Brings the First Party Tour to Italy: A Focus on Optimizing Media Budgets
This article was freely translated from the one published by Engage, with their authorization for re-use. Commanders Act announces the return of the…
First-Party Tour 2025 – Choose your event !
Choose the city where you wish to join us for our First-Party Tour 2025 – Winter Edition ! Optimisation média dans un…
10 reasons why server-side tracking is the way to go.
Table of contents In a constantly evolving digital environment, server-side tracking is becoming an increasingly popular choice. With new regulations and growing…
PlatformX & Adloop Updates – September/October 2024
In this article you’ll find a summary of the Updates for PlatformX and Adloop (September-October 2024) : For detailed changes, you can…
Cookie Crawler : what is it and why is it useful ?
What is a Cookie Crawler? A cookie crawler is a tool used to examine, analyze, and extract information about cookies present on…
November – 12 New Server-Side Destinations
12 New Server-Side Destinations or Conversion APIs in PlatformX as of November 2024 PlatformX now includes 12 new server-side destinations, bringing the…
A look back on First Party Tour Italy Fall 2024
Third time’s the charm : after two editions in France, we brought the success of our First Party Tour to Milan, Naples…
