Use case
Adopting a Data-Driven Attribution Model
There’s nothing like a data-driven contribution model for relevant insights.
Test our behavioral attribution approach using visitor engagement events as key data for free.
touchpoints
Join the 10,000 users of platform X by Commanders Act
Easy as 1.2.3
Why is a behavioural attribution model more effective than others ?
A quick example tells more than a long explanation : imagine a conversion with several touchpoints, including an SEA click, let’s assume that this SEA click generated a bounced visit (low engagement). In most data-driven models, this SEA click will receive a significant credit for the conversion, but not in platform X as the behavioural analysis algos will detect the low value and allocate a small credit.
Each user is different from the other, and attribution models need to reflect individual behaviors. This is the purpose of the attribution/contribution algorithm based on behavioral analysis developed by our Data Science teams.
In addition to this MTA (Multi-Touch Attribution) approach, our algorithm integrates an MMM (Media Mix Modelling) component to estimate the post-impression and in-app navigation effects of social networks, display, programmatic etc.
Set-up in 3 easy steps
Open an account on adloop.co
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Connect data sources
Activate Adloop Tracking & Attribution connector and follow the set-up wizard
Interested in Data-Driven Attribution ?
USEFUL FEATURES
A comprehensive set of tools for acquisition teams
Real-time campaign costs
Centralize marketing data
Download 1 year of costs data in a few minutes from advertising platforms thanks to our 200+ API connectors. Real-time updates all day long.
Turnkey attribution reports
User-friendly reporting interface
Create your own acquisition reports and dashboards, mixing attributed and platform data, thanks to our built-in reporting interface. No technical skills required.
Anti-Walled Gardens algorithms
Post-view Conversions
Our attribution algorithms use MMM (marketing mix modelling) techniques to estimate the share of post-view conversions from Social Ads, or Display and Programmatic ads.
Carole Vinatier Gresta
SEO & Tracking Manager
Over the years, the team members have proven to be highly available for supporting our changes, and strong ties have developed between both companies.
Customers Opt-in
Iskander Daagi
Digital Marketing Deputy Manager
The Commanders Act CDP has enabled us to refine our customer knowledge and optimise our digital levers.
average basket
Paolo Rohr
Digital Director
We chose Commanders Act for the flexibility of its offer and the availability of its teams.
of conversions
Sébastien Cvetojevic
Chief Revenue Officer
