How do you prepare for the cookieless world?
And why the Server-Side model will become your greatest ally … and how to prepare for a cookieless world. Essential and fragile…
The benefits of the Server-Side model
There are two ways to collect the signals that customers send out when visiting a website or using a mobile app. The…
Server-side: 10 myths debunked
In the wake of the cookieless era, the “server-side” model (i.e. server-based data collection) is steadily gaining traction among digital marketing teams…
Time to invest in a Customer Data Platform
“Our tools give business users direct control of their first-party data.” “We provide an up-to-the-second view of all your customer data.” Chances…
Why server-side strategies (full or hybrid) are within easier reach than you might think
Implementing a so-called server-side tag management strategy is often considered to be a challenge, except that there are two ways to go…
What are the alternatives to cookies?
Google may have recently granted third-party cookies a stay of execution, but the question is still a hot topic. What solutions are…
Commanders Act Privacy Barometer 2021 The impact of explicit consent: a pleasant surprise for the market
For the fourth edition of its annual Barometer, Commanders Act has chosen to focus the spotlight on the trend in consent rates…










