Data Quality Control
As part of the implementation of a Data Governance strategy, guaranteeing data quality is a prerequisite that requires standardisation and normalisation rules.…
GA4 Proxyfication
Due to the detection of unregulated transfers of personal data, the European authorities have decreed the use of Google Analytics illegal unless users use…
Server-side Migration: why proceed step by step
Migrating to the server-side must be done gradually, partner by partner. The aim is to give yourself time to “test and learn”…
End of free tracking: good news for the ecosystem?
For clients and partners alike, it’s a cold shower: recent developments in Google tools (Analytics, Looker Studio, Tag Manager) lead to paying…
Customer knowledge: integrate and secure your data
On March 23, François Labonne, Head of Professional Services and Nicolas Naparty, Customer Success Accelerator at Commanders Act hosted a webinar on…
Security
Our new Commanders Act X platform powered by server-side, not only opens up new data collection opportunities, but also strengthens the security of…
Discover our checklist to implement Data Governance easily!
Die Umsetzung von Data Governance ist keine einfache Angelegenheit. Neben der Definition von Regeln und Standards, die es Ihnen ermöglichen, Ihre Daten…
How to implement Data Governance in your organization?
White Paper – How to implement Data Governance in your organization? A large majority (62%) of marketers report less than full confidence…
In anticipation of the end of third-party cookies, Commanders Act has launched its new Server-Side powered platform
In an increasingly regulated and constrained data market, this Commanders Act X platform, powered by Server Side, gives digital teams the control…
What data strategy when media budgets are at half mast?
Since the summer of 2022 and for the first half of 2023 at least, media budgets, including digital, are like the economy:…
What is the difference between a CDP and a CRM?
A Customer Data Platform (CDP) and a Customer Relationship Management (CRM) system are both tools used by businesses to manage customer data…
