6 questions on server-side data collection
The transition to server-side data collection is becoming the new collection standards, in response to the gradual disappearance of third-party cookies and…
Beyond third-party cookies, the issue of (anonymous) digital identity
After years of discussions, Google seems resigned to eliminate third-party cookies from Chrome (scheduled for October 2024). As the last of the…
What if you removed all the cookies from your website? Lessons from Sentry’s Journey
Removing cookies from a website sounds like the worst case scenario for marketers. However, that is what is really coming ahead. So, why…
Google Consent Mode V2
As part of the Digital Marketing Act, Google is strengthening its consent solutions to offer users full compliance while ensuring continuity in…
The end of third-party cookies – What impact on your marketing campaigns?
In the early days of digital marketing, everything was measurable. But over time, a number of factors have made access to data…
Is it possible to reconcile media budget optimisation and performance?
Against a backdrop of economic uncertainty, budgets are under increasing pressure, and digital teams are being challenged on a daily basis to…
Cookieless: why you should invest in first-party tracking
Cookieless – the end of third-party cookies – is encouraging brands to turn to first-party tracking. With very tangible benefits in store.…
Customer Story : Se Domicilier
Thanks to server-side, Se Domicilier optimises the marketing budget via its attribution tools by around 20% with Commanders Act. Se Domicilier, a Commanders…
Commanders Act consolidates its position as a brand performance partner with the acquisition of Adloop
This acquisition will enable Commanders Act to develop a unique offering within its Customer Data Platform to help advertisers manage and optimise…
What solutions are there to replace third-party cookies?
While the end of third-party cookies is approaching, no solution seems yet to have really taken hold to replace them. Between the…
Activate audiences, improve KPIs and measure the performance of your campaigns
Last June, we concluded our series of webinars dedicated to Data Governance. If you were unable to attend our previous sessions, you…
Clarins
Clarins has 20% additional deduplicated conversions thanks to Server-Side with Facebook CAPI A long-standing client of Commanders Act, Clarins was one of…
