Customer Data Platform : data governance for marketing performance
White Paper – Customer Data Platform: data governance for marketing performance Over the last few years, companies have become increasingly aware of…
Data governance: Manage and control your data assets while remaining compliant with regulations
On June 1st, François Labonne, Head of Professional Services, and Nicolas Naparty, Customer Success Accelerator at Commanders Act, hosted a webinar on…
Facebook CAPI
Have you heard of Facebook CAPI? In an environment where tracking is becoming increasingly complex, advertising agencies need to use new tools…
A-Record
A-record is a first-party collection method that ensures the continuity of your digital marketing. How does it work? What are the benefits…
Commanders Act launches JarvX, the new AI copilot to boost the marketing performance of digital teams
The server-side leader launches JarvX, the first AI copilot to boost its customers’ marketing performance Paris, 3 July 2023 – Commanders Act,…
How to reconcile data enrichment and consent?
“Too complex and too risky“. This is often the verdict that falls when, in a meeting, an acquisition manager suggests enriching the…
6 best practices to optimize your consent rates
When data is at the heart of companies’ concerns, the protection of personal data is at the heart of customers’ concerns. The…
CMP Partner Program : Commanders Act obtains Google certification following announcement of new consent management requirements
As part of the CMP Partner Program launched in 2022, Google has announced the integration of new requirements for publishers to use…
Privacy Barometer 2023
We’re back with the 2023 edition of the Privacy Barometer based on almost 700 consent banners displayed by our customers! Discover the…
Google Enhanced Conversions
Google Enhanced Conversions, compatible with Commanders Act, is a feature that complements your conversion tags by sending first party data following a…
How to use CDP at each stage of the customer lifecycle
The customer experience is played out at every stage of the customer relationship lifecycle. Key moments for which the data collected in…
Commanders Act joins the CMP Partner program launched by Google in September 2022
Commanders Act joins the CMP Partner Program launched by Google to provide users with consent management solutions integrated with their Consent Mode…
