Improving data quality, a key issue for companies
In a world where data is increasingly valuable to businesses, ensuring its quality is essential to guaranteeing the effectiveness of campaigns and…
Infographic Sales 2023 – Best practices to increase customer engagement during sales
In a context where 48% of French people say they are worried about their purchasing power and 75% want to change their purchasing…
Checklist 2022 – Improve your tracking before Black Friday
Like every year, Black Friday promises to attract a lot of people, which should generate a large amount of data to…
Consent management in Spain: 5 reasons to accelerate
Although Spain has adopted the GDPR (General Data Protection Regulation) like many other European Union countries, its application on the ground remains…
4 steps in preparation for server-side tag management
With the advent of Intelligent Tracking Prevention (ITP) updates from Apple and Google’s announcement to get rid of third-party cookies, server-side tag…
How to choose the right CDP?
All Customer Data Platforms can build unified customer profiles. But features still vary widely among systems, both in terms of the core…
Moniwan
Moniwan optimises its customer journey with Commanders Act’s CDP. Moniwan, part of La Française Group, mainly owned by Crédit Mutuel Nord Europe, has…
Identifying & reaching out to consumers across channels
Whether on the website, in the store or via email, every channel which enables consumers to communicate with a company generates customer…
Infographics – 10 misconceptions about Server-Side
Access the full article on the 10 myths about the Server-Side here.
Privacy Barometer 2022: consent collection practices are becoming increasingly standardised
One year after the latest directives from France’s data protection authority were enacted, most websites are now equipped with a consent banner.…
Best Practices Privacy 2022
Per conoscere i risultati del Barometro della Privacy 2022 clicca qui
Privacy Good practices 2022
To find all the results of the 2022 Privacy Barometer click here
