Data governance: four key aspects
Manage the data lifecycle with clearly defined rules and roles, and harness the data to drive the company’s growth… that is basically…
Server-side tag management: what advantages does it offer?
The “server-side” tag management technique is nothing new. But at a time when browsers are subject to multiple constraints and personal data…
Personalisation: a key use case for the CDP
What role can the CDP play in leading marketing towards greater maturity? Let’s be honest, the learning curve with digital activation is…
Personalisation: the favourite playground for CDP
Personalising the Customer Journey to guarantee a high impact customer experience and achieve such goals as acquisition and CLV (Customer Lifetime Value)…
Data governance: a mission-critical challenge for marketing teams
Let’s face it, when it comes to data governance, the term alone promises plenty of headaches, especially since it is trailed by…
How can deduplication drive your objectives?
Associating a conversion with a single channel or partner is the main aim with deduplication. This process is firmly entrenched in today’s…
Server-side: “tagless” data collection and processing for faster and safer websites
Server-side tag management involves executing tags on the actual server, rather than on the browser. The upshot is that it reduces the…
Privacy Barometer 2020: the gulf widens between brands in terms of GDPR compliance
Although the explicit consent rate is generally rising, many companies are still lagging far behind when it comes to complying with the…
Privacy Barometer 2020
Click here to compare with the Barometer 2019
Commanders Act receives the Excellence label from RGPD Check
The Customer Data Platform expert confirms its commitment towards the strict and effective application of the GDPR in the digital ecosystem. Paris,…
Attribution: the new challenge in the post-cookie age
The heralded end of cookies has done nothing to simplify the process of measuring attribution. On the contrary, it is looking even…
