FEATURED USED :
- Enterprise Tag Management
- Consent Management
- Campaign Analytics
OBJECTIVES :
- Tag management independent of technical teams
- Anticipate the end of third-party cookies and encapsulate all marketing tags (+40 partners)
- Native consent management
- A fully configurable attribution tool for all channels
- Adopt a user-centric approach by personalising user paths
RESULTS :
- Optimisation of marketing budgets via affiliation tools by around 20%.
- Detecting fraudulent behaviours
- Independence of IT resources
Thanks to server-side, Se Domicilier optimises the marketing budget via its attribution tools by around 20% with Commanders Act.
Retail
Se Domicilier, a Commanders Act customer since 2020, began migrating to the new server-side platform at the beginning of 2023, enabling better calibration of the partners’ algorithms and resulting in almost 20% optimisation of marketing budgets via attribution tools.
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