Se Domicilier

Thanks to server-side, Se Domicilier optimises the marketing budget via its attribution tools by around 20% with Commanders Act.

Se Domicilier, a Commanders Act customer since 2020, began migrating to the new server-side platform at the beginning of 2023, enabling better calibration of the partners’ algorithms and resulting in almost 20% optimisation of marketing budgets via attribution tools.  

FEATURED USED :

• Enterprise Tag Management
• Consent Management
• Campaign Analytics

OBJECTIVES :

• Tag management independent of technical teams
• Anticipate the end of third-party cookies and encapsulate all marketing tags (+40 partners)
• Native consent management
• A fully configurable attribution tool for all channels
• Adopt a user-centric approach by personalising user paths

RESULTS :

• Optimisation of marketing budgets via affiliation tools by around 20%.
• Detecting fraudulent behaviours
• Independence of IT resources

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