First Party Tour – a Data Marketing event
3 times a year, our experts meet you for a networking session on key subjects of data-driven marketing, all related to a pivotal topic of this digital era : First Party Data.
Join us, our clients and partners in an engaging discussion and netwoking event over breakfast
Sessions all over Europe
After two successful sessions in Paris, Lille and Bordeaux, it felt natural to bring the First Party Tour to our neighboring countries. We are approaching our 10th edition, which will take place in France next fall. Thus far, we’ve made it to Italy (Milan, Rome & Napoli), Germany (Münich, Hamburg, Berlin & Cologne), Austria (Vienna), and of course, France (Paris, Bordeaux, Lille & Lyon). New destinations will come, so stay tuned !
Your feedback is precious to us as we strive to do better and prepare the next round of events
Choosing the topic of the First Party Tour isn’t a one-day task, it is the result of a thorough internal process and many discussions within our team, taking into account the current situation of our clients, as well as our view of the market and the latest tech.
4.46 / 5
GLOBAL GRADE BY PARTICIPANTS
4.62 / 5
RELEVANCe OF TOPICS DISCUSSED
First Party Data and
its winning strategies
First-party data is an often underutilized asset: many marketers don’t believe in its enormous potential. First-party data makes it possible to restore a level of data collection similar to what we experienced when third-party cookies first appeared and data was gathered without concern for user consent. Today, it is possible to reconcile user consent with large-scale data collection, reestablishing a relationship of trust with users without neglecting the needs of marketing and analytics teams for audience measurement and advertising performance. It is with this in mind that our event was created.
“During the First Party Tour, we’re able to connect with our clients in a unique way: discussing both the future and their current challenges. It’s also an opportunity for them to exchange ideas with people from other companies.”
Luc Mornat
Chief Revenue Officer
La data all over Europe
Our first event was a resounding success in France, to the point where our international clients (as well as some prospects) wanted to know more. Data collection isn’t a topic that only interests the French, quite the contrary. Our solution: bring the First Party Tour to our neighbors!
Italy
The obvious choice for us: Italy is the home of some of our longest standing clients. Naturally, we already organized two editions, and the next one is coming up in October 2025. Stay tuned!
Germany
Together with Meta, we organized the first editions in Münich, Berlin, Hamburg & Cologne, in the beginning of 2025. We are going back to Germany in November, make sure to meet us!
Spain
In April, we brought the First Party Tour to Spain and gathered over 30 participants in both Madrid and Barcelona.
Austria
We made our first edition in Spring, with e-dialog. Next one in 2026!
A venir…
Nos prochaines destinations seront Londres et Varsovie, prévues pour cette fin d’année 2025 !
