Videos

The Customer Data Platform by David Raab

We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).

In the videos, you will learn:

• • How to define the CDP?
  • What role does it play beside other solutions?
  • Why launching a CDP project?
  • What does the CDP market look like?

How to define the CDP?

The role of the CDP alongside other existing software

Starting a CDP project

The CDP market