The ⚛ Quantum Lounge
Industry news & market updates on marketing Data Collection,
Data Processing and Data Analysis by Commanders Act Experts.
-
Our latest publication+30% more hits collected: what a first-party client-side infrastructure changes
Adblockers, ITP restrictions and CMP blocking all degrade the quality of your client-side data collection. But this isn’t inevitable: a first-party client-side infrastructure can restore script execution, cookie…
Older publications
-
Privacy Barometer 2025
Privacy Barometer : check out our 2025 Edition True to our style, we present the Privacy Barometer 2025: an overview of consent rates…
-
Road to Personalization : Improve Customer Experience
Personalized customer experiences have become a marketing imperative in today’s data-driven world. Customers now expect brands to tailor interactions to their needs –…
-
Unveiling Modern Attribution: Key Strategy for Data Marketers
Understanding how customers interact with your brand across multiple channels is key to optimizing marketing performance. Data driven attribution has become an essential…
-
10 reasons why server-side tracking is the way to go.
Table of contents In a constantly evolving digital environment, server-side tracking is becoming an increasingly popular choice. With new regulations and growing user…
-
Cookie Crawler : what is it and why is it useful ?
What is a Cookie Crawler? A cookie crawler is a tool used to examine, analyze, and extract information about cookies present on websites.…
-
End of Third-Party Cookies: Stay on track even after Google’s decision
After years hesitating and attempting to find the best option, Google decided to keep supporting third-party cookies in Chrome. Only adding a user…
-
What is Server-side tracking vs Client-side tracking
Understanding Tracking techniques and their utility for Businesses Data collection and tracking have been integral parts of digital marketing since the very beginning.…
-
What happens after a Google search ?
An intriguing study published by Rand Fishkin of the research firm Sparktoro sheds light on user behavior after conducting a Google search. In…
-
Everything you need to know about Google Consent Mode V2
What is Google’s Consent Mode v2? Consent Mode is a Google tool that enables conversions linked to Google Ads campaigns to continue to…
