Marketing is about People, not devices
Today, the most important challenge for a brand is to know the person it is talking to. GDPR, Browser’s last updates, identifying all your visitors is a quite tricky challenge. Reaching 100% of identification will be impossible in most cases.
Nevertheless incremental performance coming from a smarter interaction with identified audiences is worth the effort. AI-based approach relies also on taking advantage of identified visitors samples to leverage rules for the unknown ones.
FuseCommander can help you to do so.
Customer experience is the strongest driver of digital performance and one of your top priorities. Personnalization tactics needs to rely on clear information among which identity is the most important. Most performant campaigns are People Centric.
The goal of marketing is not to reach devices but to convince people. Your first challenge is to identify users and recognize them in real-time.
Your second challenge is to enrich prospect and customer profiles with the history of interactions and signals. Merging online and offline events, bringing together web browsing and mobile app interaction are among the most common applications.
Identity acts as the entry key inside your CDP, enabling to access to the customer profile to leverage values scores and segments. In an GDPR context, recognizing a user in real time opens the door to a better personalization strategy.
FuseCommander allows optimized interaction which brings you increased performance, amplified by the ability to share the user ID with all your platforms.
Getting an ID also opens the door to being able to engage the conversation after the use of your mobile app or after the visit of your website. Outside of your properties, ID is needed to recognize and address the right messages to your targeted audience.
In the emerging market, cookies are less and less supported by browsers. The risk is that it will be difficult to balance the economic profitability of your campaigns.