Google Enhanced Conversions refers to a feature within Google Ads that provides advertisers with more detailed and actionable insights into their conversion data. Google Enhanced Conversions allows advertisers to track and optimize conversions more effectively by providing additional information about how users interact with their website after clicking on an ad.
With Enhanced Conversions, advertisers can gain insights into specific user actions to better understand the customer journey and make data-driven decisions to improve campaign performance.
Businesses setting up this new integration have improved performance on the following KPIs :
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Granular Tracking
Google Enhanced Conversions provides detailed insights into specific user actions on your website, allowing you to track and optimize conversions at a more granular level.
Accurate Attribution
By tracking a wider range of user interactions, Enhanced Conversions can provide more accurate attribution of conversions to specific ads, keywords, or campaigns to understand better the effectiveness of ads.
Optimized campaigns
With better insights into user behavior, you can optimize your Google Ads campaigns more effectively
Enhanced retargeting
With more detailed conversion data, you can create more sophisticated retargeting campaigns to re-engage users who have already shown interest in your products or services to increase conversion rates.
Customizable Events
Google Enhanced Conversions allows you to define and track custom events that are most relevant to your business goals.
Improved ROI
Google Enhanced Conversions can help improve your return on investment (ROI) by providing a clearer picture of which advertising efforts are driving the most valuable actions on your website.
