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blog / Server-Side

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Infographic - 10 myths about Server-Side

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  Access the full article about the 10 myths on Server-Side here.
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White-Paper - How to prepare yourself at Cookieless ?

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And why Server-Side will become your best ally As indispensable as it is fragile. This is how we can summarize the status of data in 2022. Indispensable because without it, digital operations are blind, whether it is to broadcast an advertising campaign, to orchestrate an anti-churn scenario that combines web, email and call center or to [...]
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The benefits of Server-Side

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There are 2 ways to collect customer signals sent during the use of a website or a mobile application. The first method consists in making the browser work by loading the page and executing small pieces of code ("tags"). These tags collect and send data (origin, content, profile,...) [...]
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Server-side 10 myths to deconstruct

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In the wake of cookieless, the " server-side ", in other words the collection of data on the server side, is gradually becoming an essential part of the roadmap for teams in charge of digital marketing. A novelty that raises questions, doubts and even fears. And contributes to build some myths... Myth #1: "With the server-side, the [...]
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Why is server-side (full or hybrid) more accessible than you think?

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The so-called tag management server-side is often considered tricky to implement. Except that there are two ways to deploy it... The growth of adblockers, then the announced (even if postponed) end of third-party cookies ... Current events have pushed to the forefront the tag management " server-side ", also known as "server to server" or [...]
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Tag Management Server-Side What benefits can be expected?

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The tag management technique known as " server-side " is old. But at a time when constraints are multiplying in browsers and personal data require increased vigilance, this tag management "server to server" has many advantages. Tag Management " server-side ", "server to server" or "tagless" ... So many expressions that designate the same technique. [...]
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The Server-Side : tagless data collection and processing, for faster and more secure sites

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The server-side tag management , or server-side tag management, consists of executing tags not at the browser level, but at the server itself. This allows, by reducing the number of calls from the browser, to speed up the loading of web pages, while improving the security and confidentiality of the data collected. The collection [...]
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