blog / Serverside

Migrating to the server-side must be done gradually, partner by partner. The aim is to give yourself time to “test and learn” and to work on the quality of the data.   No, opting for server-side does not mean that all partners have to be migrated in a hurry. On the contrary, everything is converging […]

Although Spain has adopted the GDPR (General Data Protection Regulation) like many other European Union countries, its application on the ground remains contrasted. Like the CNIL in France, the SADP (Spanish Agency for Data Protection) has issued guidelines and published guides to support companies and facilitate their compliance with the GDPR, particularly with regard to […]

With the advent of Intelligent Tracking Prevention (ITP) updates from Apple and Google’s announcement to get rid of third-party cookies, server-side tag management really gained momentum. Most browsers, devices and channels have now stopped using third-party cookies, which will make client-side tagging obsolete in the future. These 4 steps in preparation for server-side tag management […]

Access the full article on the 10 myths about the Server-Side here.

There are two ways to collect the signals that customers send out when visiting a website or using a mobile app. The first method involves getting the browser to execute small fragments of code (tags) when loading pages. These tags collect and send the data (origin, content, profile, etc.) to the partners who have been […]

In the wake of the cookieless era, the “server-side” model (i.e. server-based data collection) is steadily gaining traction among digital marketing teams in their campaign roadmaps. This new development has raised a number of question marks, doubts and fears, and has even spawned a few myths…   Myth #1: “With server-side model, tags are dead […]

Implementing a so-called server-side tag management strategy is often considered to be a challenge, except that there are two ways to go about it… The growing popularity of ad blockers, the heralded (albeit delayed) end of third-party cookies… the latest developments sweeping the internet have focused the spotlight on server-side tag management, which is also […]

Server-side tag management involves executing tags on the actual server, rather than on the browser. The upshot is that it reduces the number of calls from the browser and turbocharges webpage loading times, while improving the security and confidentiality of the data collected.  Unified tag collection for enhancing the customer experience  The most common approach […]