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blog / Serverside

Beyond third-party cookies, the issue of (anonymous) digital identity

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After years of discussions, Google seems resigned to eliminate third-party cookies from Chrome (scheduled for October 2024). As the last of the major browsers to reject third-party cookies, Chrome is also the most popular with a 60% market share. This means there will be a before and after; at Commanders Act, we estimate that after […]

What if you removed all the cookies from your website? Lessons from Sentry’s Journey

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Removing cookies from a website sounds like the worst case scenario for marketers. However, that is what is really coming ahead. So, why not prepare yourself now ? In a bold move, the code monitoring platform Sentry switched off all cookies and user tracking from its website in July 2023, in a move to anticipate the […]

The end of third-party cookies – What impact on your marketing campaigns?

In the early days of digital marketing, everything was measurable. But over time, a number of factors have made access to data increasingly complex. Firstly, with the emergence of ad-blockers, and then with the birth of the GDPR, tracking users across different channels is becoming more difficult. With the announced end of third-party cookies, 34% […]

Cookieless: why you should invest in first-party tracking

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Cookielessness – the end of third-party cookies – is encouraging brands to turn to first-party tracking. With very tangible benefits in store. Do you prefer third-party or first-party cookies? I don’t really have a choice any more”, you might reply, given the news that third-party cookies are gradually being squeezed out. In fact, everything is […]

Server-side Migration: why proceed step by step

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Migrating to the server-side must be done gradually, partner by partner. The aim is to give yourself time to “test and learn” and to work on the quality of the data.   No, opting for server-side does not mean that all partners have to be migrated in a hurry. On the contrary, everything is converging […]

Consent management in Spain: 5 reasons to accelerate

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Although Spain has adopted the GDPR (General Data Protection Regulation) like many other European Union countries, its application on the ground remains contrasted. Like the CNIL in France, the SADP (Spanish Agency for Data Protection) has issued guidelines and published guides to support companies and facilitate their compliance with the GDPR, particularly with regard to […]

4 steps in preparation for server-side tag management

With the advent of Intelligent Tracking Prevention (ITP) updates from Apple and Google’s announcement to get rid of third-party cookies, server-side tag management really gained momentum. Most browsers, devices and channels have now stopped using third-party cookies, which will make client-side tagging obsolete in the future. These 4 steps in preparation for server-side tag management […]

Infographics – 10 misconceptions about Server-Side

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Access the full article on the 10 myths about the Server-Side here.

The benefits of the Server-Side model

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There are two ways to collect the signals that customers send out when visiting a website or using a mobile app. The first method involves getting the browser to execute small fragments of code (tags) when loading pages. These tags collect and send the data (origin, content, profile, etc.) to the partners who have been […]

Server-side: 10 myths debunked

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In the wake of the cookieless era, the “server-side” model (i.e. server-based data collection) is steadily gaining traction among digital marketing teams in their campaign roadmaps. This new development has raised a number of question marks, doubts and fears, and has even spawned a few myths…   Myth #1: “With server-side model, tags are dead […]

Why server-side strategies (full or hybrid) are within easier reach than you might think

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Implementing a so-called server-side tag management strategy is often considered to be a challenge, except that there are two ways to go about it… The growing popularity of ad blockers, the heralded (albeit delayed) end of third-party cookies… the latest developments sweeping the internet have focused the spotlight on server-side tag management, which is also […]

Server-side: “tagless” data collection and processing for faster and safer websites

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Server-side tag management involves executing tags on the actual server, rather than on the browser. The upshot is that it reduces the number of calls from the browser and turbocharges webpage loading times, while improving the security and confidentiality of the data collected.  Unified tag collection for enhancing the customer experience  The most common approach […]
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