The Web Analyst is dead. Long live the Signal Architect.
By Michael Froment, CEO and Founder of Commanders Act In 2003, measuring a website meant counting: page views, unique visitors, bounce rate.…
Centralizing Marketing Campaign Data
Bringing all your digital campaign data together is a cornerstone of any effective marketing strategy. Today’s marketing is either data-driven—or it doesn’t…
Cookie Crawler : what is it and why is it useful ?
What is a Cookie Crawler? A cookie crawler is a tool used to examine, analyze, and extract information about cookies present on…
What is Server-side tracking vs Client-side tracking
Understanding Tracking techniques and their utility for Businesses Data collection and tracking have been integral parts of digital marketing since the very…
