CDP: The new copilot of today’s marketer
CDP: The new copilot of today’s marketer
How to collect and combine all your prospect and customer data? How to orchestrate your activations on an omnichannel scale? How to customize the customer experience?
Meeting these challenges requires improving customer knowledge and making this knowledge directly accessible to marketing teams. This is the vocation of the CDP as detailed in this White Paper.
In summary:
- A synthesis of the modern marketers’ quests
- An analysis of the role of CDP in the existing marketing stack
- A questioning game to evaluate the interest of the CDP
How does the CDP coexist with a CRM or Marketing Automation? How does it help to move to a genuine People-Based view of your data? How can it help to optimize the ROI of your activations?
The answers to these questions – and many others – are to be found in this white paper.
Please fill this following form to download the document:
Analytics
-
Is it possible to reconcile media budget optimisation and performance?
-
Commanders Act consolidates its position as a brand performance partner with the acquisition of Adloop
CDP
-
What solutions are there to replace third-party cookies?
-
Commanders Act launches JarvX, the new AI copilot to boost the marketing performance of digital teams
Corporate
DATA
-
CMP Partner Program : Commanders Act obtains Google certification following announcement of new consent management requirements
-
Privacy Barometer 2023