The digital ecosystem can no longer rely on browsers playing their own cards in a shaken economic environment.
Brands must rethink their data access strategies by adopting new standards. The survival of data-driven marketing depends on capturing the customer signals given to feed retention, acquisition and personalisation initiatives.
Our Customer Data Platform puts you in control of this collection strategy with a completely redesigned digital console, allowing you to be as comfortable with tag governance (client-side TMS) as with data flow governance (server-side TMS).
Digital teams can easily collect, transform, enrich and share data with their technology stack or simply with their campaign partners.