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TagCommander and Webtrends announce strategic partnership


London,  January 17, 2013 – TagCommander, the leading global enterprise tag management solution, and Webtrends, the global leader in digital intelligence, announced a strategic global partnership to empower clients with the combined expertise in tag management and digital analytics.

The partnership provides clients with significant time savings and therefore quicker ROI around the deployment of Webtrends Analytics tags. Tagging complex environments can take weeks, if not months, but the partnership will make adding and editing tags faster and more effective.

The partnership will provide Webtrends clients with the option to use TagCommander to increase performance and agility when implementing Webtrends analytics. Futhermore, TagCommander’sclients will have the opportunity to use Webtrends analytics solutions to gain insight into online campaigns and customer behavior using one tag, one interface and one solution. TagCommander is known to have a powerful user-friendly interface for managing complex websites and mobile applications.

“We have been working with Webtrends for several years; Tag Commander has added a strategic agility to our business, in a highly competitive market such as the travel industry. This agility enables our team to be more innovative and further optimize our marketing activities. Thanks to the TagCommander and Webtrends integration, we have been able to optimize our Analytics deployment, which is key to guarantee data integrity and accuracy,” says Luc Behar, Director Web Analytics – ECommerce, Air France.

Michael Froment, President at TagCommander says, “It is an honor for us to announce this partnership with Webtrends. The early results from our collaboration have exceeded our clients’expectations. The combined offering has proven to be powerful and makes tag management fast and efficient.”

Loic Especel, Territory Manager (France) at Webtrends, adds, “Our partnership with Tag Commander is very important for our clients, the combined solution offers the expertise of two leaders in the space providing a powerful solution. Tag Commander is an independent vendor and shares our common values and commitment to clients.”

“Our partnership with Tag Commander helps strengthen our offering with customers seeking effective tag management with analytics across the whole European region”, says Adrian Lloyd, EMEA Strategic Alliances and Partner Director at Webtrends.

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