blog / CDP

How to use CDP at each stage of the customer lifecycle
The customer experience is played out at every stage of the customer relationship lifecycle. Key moments for which the data collected in the CDP plays a key role. Discover our review of the use cases. It all starts with the first messages sent. Those that capture the attention and lead to the acquisition of the […]

How to implement Data Governance in your organization?
White Paper – How to implement Data Governance in your organization? A large majority (62%) of marketers report less than full confidence in their data systems (The High-Velocity Data Marketer, CMO Council, 2022). Poor data quality is estimated to cost 44% of companies more than 10% of their revenue every year. (The State of CRM Data […]

What is the difference between a CDP and a CRM?
A Customer Data Platform (CDP) and a Customer Relationship Management (CRM) system are both tools used by businesses to manage customer data and improve customer relationships. While they have some similarities, they serve different purposes and have distinct functionalities. Here’s an overview of the differences between a CDP and a CRM: From customer management to […]

Improving data quality, a key issue for companies
In a world where data is increasingly valuable to businesses, ensuring its quality is essential to guaranteeing the effectiveness of campaigns and therefore maximizing marketing investments. This is where our platform comes into play. Why is data quality so important to businesses? Data quality is crucial for businesses because it directly impacts their ability to make informed […]

Infographic Sales 2023 – Best practices to increase customer engagement during sales
In a context where 48% of French people say they are worried about their purchasing power and 75% want to change their purchasing behavior (OpinionWay study, “From purchasing duty to purchasing power: the relationship of the French with consumption” 2022), the sales represent a critical period for advertisers who must be creative to stand out among the […]

How to choose the right CDP?
All Customer Data Platforms can build unified customer profiles. But features still vary widely among systems, both in terms of the core features that build customer profiles and additional features that perform other functions. Finding the right CDP for your business requires a close look at what each system provides compared with what your company […]

Personalisation: a key use case for the CDP
What role can the CDP play in leading marketing towards greater maturity? Let’s be honest, the learning curve with digital activation is a tacit one. It is an unwritten rule that defines which steps need to be taken. In this particular model, the use of a CDP seems to occupy the top rung of the […]

Customer Data Platform: five key benefits
What can you expect from a Customer Data Platform (CDP)? What role does it play alongside existing solutions (CRM, marketing automation, etc.)? How can it help address the major challenges inherent in omnichannel marketing, people-based marketing and first-party data? Read on for the answers.

Is a CDP made for you?
Is a CDP suited to your needs? Will the global investment – not only financial, but also the time and energy you will put in – be worth it? Here are a few questions to help you decide. Are you looking to leverage your first-party data? This is the CDP’s primary vocation: to help improve […]

Where does the CDP fit into the marketing stack?
Barely have we finished underlining the complexity of this Martech stack, and we are already talking about adding another solution to the pile in the form of the CDP. Ironic? It is if you consider the CDP as just another solution. But much less so if we consider how a CDP amplifies the value of […]

The 5 quests of a modern marketer
A lot of things have changed for marketing teams in the space of just three years. The digital world is clearly no longer seen as an isolated island, and mastering the various channels and solutions requires increasingly specialised expertise. Perceptions of GAFA have also evolved. The general public now harbours a feeling of mistrust, while […]

The Customer Data Platform by David Raab
We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).

From DMP to CDP: 5 major reconciliations
As has happened many times before in the innovative world of digital marketing, it would appear that the arrival of CDP marks the end of the DMP. But is this a revolution, or rather an evolution? Let’s look at 5 major reconciliations made possible by the CDP to find out. #1 Reconciliation of activations Historically, […]

[Replay Webinar] Omnichannel Strategy: Principles, Methodology, and Implementation Feedbacks by Cyrillus
Let’s put an end to the never-ending arguments over Brick and Mortar vs. Online! It is now possible and necessary, to think through the prism of omnichannel strategies. Let’s take advantage of the feedbacks and testimony of our client – Cyrillus – and of our technical partner – Mazeberry. You will discover how things actually […]

[Replay Webinar] How to interconnect the mobile channel to your DMP?
This webinar, jointly hosted by Jérôme Stioui, CEO of Accengage, and Michael Froment, CEO of Commanders Act, will showcase how to create data flows between the Mobile channel and your DMP tool, how to set up real-time triggers, how to broadcast Push Notifications… During this session, Jérôme and Michael will present examples of scenarios which […]

Commanders Act’s introduction by Michael Froment
Back the introduction of Commanders Act by Michael Froment, Chairman and CEO of the 7th edition which took place in Monaco on March 22,23 and 24, 2017.

Crédit Mutuel Nord Europe: 10 use cases for better data usage
Data collection is key in any digital marketing strategy. Even though data quality and exploitation are paramount, the volume of collected information plays also a central part in strategies whose goal is to provide visitors with an increasingly customized and relevant experience. As we will prove through Crédit Mutuel Nord Europe’s use case, improving marketing’s […]