Skip to main content

White Paper Data Governance - Download our White Paper to manage your data assets and activate your audiences.

blog / CDP

How to use CDP at each stage of the customer lifecycle

| ,
The customer experience is played out at every stage of the customer relationship lifecycle. Key moments for which the data collected in the CDP plays a key role. Discover our review of the use cases. It all starts with the first messages sent. Those that capture the attention and lead to the acquisition of the […]

How to implement Data Governance in your organization?

| ,
White Paper – How to implement Data Governance in your organization? A large majority (62%) of marketers report less than full confidence in their data systems (The High-Velocity Data Marketer, CMO Council, 2022). Poor data quality is estimated to cost 44% of companies more than 10% of their revenue every year. (The State of CRM Data […]

What is the difference between a CDP and a CRM?

| ,
A Customer Data Platform (CDP) and a Customer Relationship Management (CRM) system are both tools used by businesses to manage customer data and improve customer relationships. While they have some similarities, they serve different purposes and have distinct functionalities. Here’s an overview of the differences between a CDP and a CRM:  From customer management to […]

Improving data quality, a key issue for companies

| , ,
In a world where data is increasingly valuable to businesses, ensuring its quality is essential to guaranteeing the effectiveness of campaigns and therefore maximizing marketing investments. This is where our platform comes into play. Why is data quality so important to businesses? Data quality is crucial for businesses because it directly impacts their ability to make informed […]

Infographic Sales 2023 – Best practices to increase customer engagement during sales

| ,
In a context where 48% of French people say they are worried about their purchasing power and 75% want to change their purchasing behavior (OpinionWay study, “From purchasing duty to purchasing power: the relationship of the French with consumption” 2022), the sales represent a critical period for advertisers who must be creative to stand out among the […]

How to choose the right CDP?

| ,
All Customer Data Platforms can build unified customer profiles. But features still vary widely among systems, both in terms of the core features that build customer profiles and additional features that perform other functions. Finding the right CDP for your business requires a close look at what each system provides compared with what your company […]

Personalisation: a key use case for the CDP

| ,
What role can the CDP play in leading marketing towards greater maturity? Let’s be honest, the learning curve with digital activation is a tacit one. It is an unwritten rule that defines which steps need to be taken. In this particular model, the use of a CDP seems to occupy the top rung of the […]

Customer Data Platform: five key benefits

| ,
What can you expect from a Customer Data Platform (CDP)? What role does it play alongside existing solutions (CRM, marketing automation, etc.)? How can it help address the major challenges inherent in omnichannel marketing, people-based marketing and first-party data? Read on for the answers.

Is a CDP made for you?

| ,
Is a CDP suited to your needs? Will the global investment – not only financial, but also the time and energy you will put in – be worth it? Here are a few questions to help you decide. Are you looking to leverage your first-party data? This is the CDP’s primary vocation: to help improve […]

Where does the CDP fit into the marketing stack?

| ,
Barely have we finished underlining the complexity of this Martech stack, and we are already talking about adding another solution to the pile in the form of the CDP. Ironic? It is if you consider the CDP as just another solution. But much less so if we consider how a CDP amplifies the value of […]

The Customer Data Platform by David Raab

| ,
We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).

From DMP to CDP: 5 major reconciliations

| ,
As has happened many times before in the innovative world of digital marketing, it would appear that the arrival of CDP marks the end of the DMP. But is this a revolution, or rather an evolution? Let’s look at 5 major reconciliations made possible by the CDP to find out. #1 Reconciliation of activations Historically, […]

Commanders Act’s introduction by Michael Froment

| ,
Back the introduction of Commanders Act by Michael Froment, Chairman and CEO of the 7th edition which took place in Monaco on March 22,23 and 24, 2017.

What is a DMP?

| ,
The ongoing digital transformation calls for major organizational changes within companies. Silo-management, which had been the norm until recently, is being challenged in favor of a user-centered global strategy. And in a user-centered organization, profile unification is indispensable, meaning that using a DMP is necessary as well. The term DMP is being used extensively as […]

Yellow Pages

| ,
Alexandre Métier of Yellow Pages Canada reveals the strategic role of data collection in improving its services and ensuring its ongoing digital transformation.

Air France

| ,
Hermione Vaury of Air France shares how the company has slashed marketing project implementation times and has improved the day-to-day productivity of its marketing teams.
To not miss any of the latest news from Commanders Act, subscribe to our newsletter!  

© Commanders Act. All rights reserved 
Powered by CREAATION.