Use case
Challenge Walled Gardens Measurement in Post-view Conversions
Social networks, Display, Videos, Retargeting. Most advertising platforms measure high numbers of post-view conversions.
But what’s the reality? Find out how our MMM-based statistical analysis algorithms can help you.
vs post-click
Join The 10,000 users of PlatformX
Easy as 1.2.3
Independently Measure Post-impression Conversions with Advanced Algorithms
On several channels (Social Ads, Display, Programmatic, etc.), post-impression conversions can represent over 90% of the total according to ad platforms own measurement.Yet the attribution methods used remain fairly opaque.
Challenging for numbers independently of platforms is key for advertisers, as less conversions can tip campaign’s profitability into negative territory.
PlatformX integrates an array of algorithms to meet this need, based on advanced statistical correlation and inference techniques derived from work on Marketing Mix Modelling (MMM).
Set-up in 3 easy steps
Open an account on adloop.co
14-days Free Trial – No commitment
Connect data sources
Activate Adloop Tracking & Attribution and follow the set-up wizard
Interested in Independent Post-impression measurements?
USEFUL FEATURES
A Comprehensive Set of Tools for Acquisition Teams
Real-time campaign costs
Centralize marketing data
Download 1 year of costs data in a few minutes from advertising platforms thanks to our 200+ API connectors. Real-time updates all day long.
Turnkey attribution reports
User-friendly reporting interface
Create your own acquisition reports and dashboards, mixing attributed and platform data, thanks to our built-in reporting interface. No technical skills required.
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Carole Vinatier Gresta
SEO & Tracking Manager
Over the years, the team members have proven to be highly available for supporting our changes, and strong ties have developed between both companies.
Customers Opt-in
Iskander Daagi
Digital Marketing Deputy Manager
The Commanders Act CDP has enabled us to refine our customer knowledge and optimise our digital levers.
average basket
Paolo Rohr
Digital Director
We chose Commanders Act for the flexibility of its offer and the availability of its teams.
of conversions
Sébastien Cvetojevic
Chief Revenue Officer
