PRIVACY BAROMETER 2026

How to improve your consent rate in 2026: key takeaways from our Privacy Barometer

Your consent banner is seen by 100% of your visitors. Your homepage is not.

While marketing teams spend months optimizing every step of the conversion funnel, the consent banner often runs on a three-year-old configuration. And yet it is what greets every visitor first: before the homepage, before the value proposition, before anything else.

Commanders Act’s Privacy Barometer 2026 starts from this simple observation: the moment of consent is the first marketing moment of a relationship.

What 2,391 real CMP configurations taught us

This edition is based on the analysis of data collected through February 2026, across all Commanders Act clients with an active CMP, every sector and every region. The figure that says it all: when a user interacts with a banner, they accept it nearly 7 times out of 10. So the problem is not the willingness to consent. It is engagement. And that is a problem that can be solved.

Sector data that changes how you think about your CMP strategy

A 41-point No-Choice gap between public administration and B2B/Corporate on desktop. 27 points between Food & Beverage and B2B/Corporate on mobile. The data in this edition proves it: your industry sector should not determine CMP performance, it should determine CMP strategy. The study breaks down behavior by vertical, by region, and by banner format, and identifies the concrete levers to activate based on your context.

12 recommendations you can deploy in weeks, with no full overhaul

Reduce consent fatigue, break automatic reflexes, improve engagement, go further on compliance: the 12 recommendations in this barometer are organized around 4 progressive areas. None requires an overhaul of your infrastructure. Most can be deployed quickly. The obstacle is not technical, it is prioritization. This barometer is designed to help you prioritize.

Get the full study from our Privacy Barometer 2026

Fill out the form to access it: 26 pages of annotated data, sector visualizations ready to share internally, and a program of 12 recommendations to prioritize based on your vertical.