Consent management: Commanders Act receives IAB compliance
With the GDPR introducing a new trust contract for personal data, all the attention is being directed towards how to manage consent.…
Can the GDPR and Tag Management work in harmony?
“How can you prepare yourself for the GDPR without becoming blind; in other words, without losing the analysis data for your digital…
From DMP to CDP: 5 major reconciliations
As has happened many times before in the innovative world of digital marketing, it would appear that the arrival of CDP marks…
GDPR: Commanders Act registered as a consent management provider by IAB
The vendor, specialists in tags and data, thus cements its leading position in the personal data protection industry. Paris, 28 June 2018…
Commanders Act is awarded the ePrivacy EU data protection certification
Commanders Act, a European provider of enterprise solutions for tag, data and customer journey management, was awarded the EU ePrivacy data protection…
The evolution and convergence of data
When I first started to work in marketing back in the 90s, data was already seen as gold. We could use data…
Commanders Act’s introduction by Michael Froment
Back the introduction of Commanders Act by Michael Froment, Chairman and CEO of the 7th edition which took place in Monaco on…
What is a tag?
In order to explain what a tag is it would be suitable to approach other topics first, such as data collection on…
Attribution: why is the Last Click model bound to disappear?
Attribution models are no longer limited to Last Click and First Click, since an increasing number of advertisers have started to create…
Benefits of using a good TMS
Benefits of using a tag management system are more than it may seem. A TMS will not only allow you to manage…
Issues Related to Information Protection within a Data-Driven Company
Digital transformation started about ten years ago, if not before, depending on the definition we wish to consider. However, the subject had…
What is a DMP?
The ongoing digital transformation calls for major organizational changes within companies. Silo-management, which had been the norm until recently, is being challenged…
