The Customer Data Platform by David Raab
We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).
Thanks to Commanders Act, Sorgenia makes the most of digital technology to personalise the customer experience and improve customer support
The Italian energy supplier has achieved 15% more conversions by fully leveraging its data Italy’s leading digital energy company By making innovation…
Discovering Insights : What can be learned through a Prediction Tree?
Let’s take an example with this Prediction tree generated on an ecommerce website: How to interpret it? Red represents a strong probability…
What’s more important: The money you have or the money you earn?
Generally speaking, teams are rather excited when they start trying out machine learning, AI, predictive analytics and algorithms that have the potential…
Why does the last click model endure?
Despite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely…
Attribution: why does the last click model endure
Despite the customer journey becoming ever-more difficult to follow, due in no small part to our omni-channel world, attribution models remain largely…
Consent on mobile and apps: 4 challenges
While every website and app publisher dreams of cross-device consent management, the reality is easier said than done…here’s why. While ‘mobile first’…
Why do you have to give your consent over and over again on some websites?
The GDPR pop-in sometimes seems to glitch. Unfortunately, this isn’t caused by a bug, but actually the result of an approach to…
7 features of a CMP that can ensure your regulatory compliance and a smoother user experience
How can you comply with the GDPR without compromising the user experience? This challenge is precisely the job of a Consent Management…
The importance of data layer granularity in your TMS
Don’t be frightened by the rather technical and hardcore title of this post: data layer granularity is the starting point for optimising…
Consent management: Commanders Act receives IAB compliance
With the GDPR introducing a new trust contract for personal data, all the attention is being directed towards how to manage consent.…
Can the GDPR and Tag Management work in harmony?
“How can you prepare yourself for the GDPR without becoming blind; in other words, without losing the analysis data for your digital…
