Conference – Netcomm Forum 2025 | Commanders Act x René Caovilla
In a joint workshop with Italian luxury footwear brand René Caovilla, the team presented a real-life use case showing how real-time personalisation and re-engagement strategies can significantly boost e-commerce performance. A concrete example of what’s possible when data strategy meets customer experience.
At Netcomm Forum 2025, Italy’s leading digital commerce event, Commanders Act took the stage to share how it helps brands navigate a cookieless world — from first-party data collection and advanced audience segmentation to campaign optimisation through attribution.
In a joint workshop with Italian luxury footwear brand René Caovilla, the team presented a real-life use case showing how real-time personalisation and re-engagement strategies can significantly boost e-commerce performance. A concrete example of what’s possible when data strategy meets customer experience.
Please note: this video is in Italian.
Want to go deeper? Check out the full interview with Marica Paolicchi (E-commerce Manager, René Caovilla) and the Commanders Act team, published by Engage → Read the article
