Digital Bash E-Commerce | Commanders Act x SRG SSR (Webinar in german)
From tracking to trusted data: SRG’s journey across web, apps, and VOD

From tracking to trusted data: SRG’s journey across web, apps, and VOD
For a broadcaster, data quality is essential to precisely understand how users interact with content, apps, and video services.
We’re excited to share this interview featuring our consultant Amanullah Manssur and Julius from SRG (Swiss public broadcaster), organized by Digital Bash. Together, they explain how SRG combines client-side and server-side tracking to build a consistent, reliable, and actionable data foundation for digital analytics across web, mobile, and VOD platforms.
In this session, you’ll find answers to:
✅ How to ensure consistent data quality across web, apps, and VOD?
✅ What role do client-side and server-side tracking play in a complex analytics architecture?
✅ How to detect and fix errors, anomalies, and inconsistencies before they impact analysis?
✅ What processes and control mechanisms are needed to ensure long-term tracking quality?
#DataQuality #ServerSideTracking #Broadcasting #Analytics